Kinsley Suer

About Kinsley Suer

I\'m a seasoned brand marketing expert with 12+ years of experience in digital marketing, influencer partnerships, content strategy and fan engagement. Throughout my career I\'ve developed innovative, high-profile campaigns for global entertainment properties like “The Sound of Music” (Concord); consumer brands like Mountain Dew, Magnum Ice Cream, Nutella and JetBlue (Golin); Tony Award-winning Broadway productions (SpotCo); and television shows like \"Wahlburgers\" and \"Bates Motel\"(A&E Television Network).As Senior Director of Marketing at Concord, I oversee the global entertainment brands of Rodgers & Hammerstein, including the Oscar, Tony- and GRAMMY-winning musical \"The Sound of Music.\" I lead our digital marketing strategy, overseeing all content creation and fan activation campaigns for our owned social media audience of 3.8MM+. In 2024 alone, we grew our social audience by 387K+ followers. Career highlights include: Overseeing an ambassador program for Magnum Ice Cream with more than 50 paid lifestyle influencers – the largest influencer campaign at Unilever that year! – that generated 10.3MM+ trackable impressions. Conceiving and pitching the Emmy-nominated “Cinderella: The Reunion, A Special Edition of 20/20,” then leading a cross-platform marketing campaign to drive significant owned and earned media engagement as well as tune-in to the special. Driving Mountain Dew’s earned influencer efforts, fueled by real-time social media listening to identify brand accelerators and trending moments. Associate producing “My Favorite Things: The Rodgers & Hammerstein 80th Anniversary Concert,” then directing its release to cinemas, television networks and streaming platforms worldwide. Celebrating \"Mean Girls Day\" with Tina Fey and the cast of the Broadway musical by distributing cheese fries via a branded food truck throughout Manhattan; I produced and uploaded all social media content to drive more than three million organic, owned impressions – including a direct-to-camera clip with Tina that was shared on Snapchat\'s global Mean Girls Day story.

Experience

1. Senior Director, Brand Marketing & Communications

   Concord

   Jan 2024 — Present · New York, NY, US

   Oversee the global entertainment brands of Rodgers & Hammerstein, managing the protection and expansion of this Concord-owned IP, annually driving hundreds of millions of earned, owned and paid impressions for the brand.• Lead digital marketing strategy, overseeing all content creation and fan activation campaigns for owned social audience of 3.8MM+. In 2024, I oversaw the expansion of our social audience by 387K+ followers.• Conceptualize and manage cross-functional marketing collaborations with external partners and licensees (including film studios and record labels) to maximize our earned and owned media exposure, audience development and new revenue opportunities while ensuring brand consistency across every touchpoint. • Highlights include overseeing promotion of the annual holiday airing of “The Sound of Music” on ABC, pitching the creation of the Emmy-nominated “Cinderella: The Reunion, A Special Edition of 20/20,” and associate producing “My Favorite Things: The Rodgers & Hammerstein 80th Anniversary Concert,” then directing its release to cinemas, television networks and streaming platforms worldwide.

Education

• University of Oregon

  Bachelor of Science in Journalism