Kinjal Shah

About Kinjal Shah

I am a seasoned analytics and data science leader with over 14 years of experience driving user growth and shaping product strategy across technology, real estate, travel, e-commerce, and B2B companies. My expertise lies in seamlessly aligning technology, people, and processes to achieve revenue targets, foster product-led growth, and deliver exceptional user experiences through data-driven insights, testing, and innovative applications of AI.Currently I lead three functional pillars at Chewy: 1/ Product Analytics 2/ Experimentation, and 3/ Data Infrastructure. My team and I have built Chewy \"Heartbeat\" for end-to-end business and product performance measurement, Chewy\'s first-ever Metrics Store, a real-time and low-latency Observability Framework to ensure data quality, a customer journey insights capability, and an Experimentation Runbook to power data-driven decision making across Chewy.Prior to Chewy, I held leadership roles at Redfin, Vrbo, and Expedia Group, where I led diverse teams specializing in Product Analytics, Marketing Analytics, Data Science, Economics, and Data Engineering. In these roles, I defined multi-year roadmaps for analytics and experimentation strategy, transforming analytics from a support function into a strategic partner. Leveraging AI and advanced analytics, I shifted organizational mindsets from reactive analysis to proactive, insight-driven decision-making that shaped both product and business strategies.I am deeply passionate about harnessing AI’s potential to accelerate delivery, scale contextual insights for both technical and non-technical audiences, and redefine how data and AI create business value. By pushing the boundaries of innovation, I aim to fuel growth, inform strategy, and deliver delightful user experiences.

Experience

1. Head of Analytics, Experimentation and Ai

   Chewy

   Apr 2023 — Present · Bellevue, WA, US

   Lead four functional pillars at Chewy: 1/ Data Infrastructure 2/ Product Analytics 3/ Experimentation, and 4/ AI applications- Built an AI Chatbot on the homegrown Metrics Store to generate scalable, reproducible insights into user behavior and product performance- Built “Heartbeat”, Chewy\'s first-ever data product for e2e business performance reporting- Led development of Chewy’s first-ever Metrics Store as a single source-of-truth for session-level aggregated metrics, layered with a metrics anomaly monitoring and alerting mechanisms- Built and implemented experimentation runbook for trustworthy experimentation at-scale- Helped product teams generate new insights into customer behavior on core shopping funnel, site experience, account pages and checkout flows- Rolled out unified schema and a modularized SDK for user telemetry across Chewy apps- Led development of a low-latency, real-time observability framework, and established a Data Ops Squad to resolve over 125 data quality issues in 16 mos, paying 6 yrs of tech debt.

Education

• Sphere

  The Economics of Digital Platforms (Summer 21 Cohort)

• Virginia Tech

  M.S., Biological Systems Engineering (Life Sciences)

  2002 — 2005

• University of California, Berkeley, Haas School of Business

  Master of Business Administration - MBA

  2008 — 2011

• The Maharaja Sayajirao University of Baroda

  B. E., Chemical Engineering

  1997 — 2001

Skills

• Web Analytics
• Machine Learning
• Assay Development
• Adobe Insight
• Project Management
• Strategy
• E-Commerce
• Online Marketing Analysis
• Omniture
• Segmentation
• Social Media
• Statistical Tools
• Product Management
• Leadership
• Tableau
• Business Intelligence
• Adobe Sitecatalyst
• Team Building
• Competitive Strategy
• Cross Functional Relationships
• Problem Solving
• Sql
• Big Data
• Digital Strategy
• Voice of the Customer Analysis
• Google Analytics
• Analysis
• Predictive Analytics
• Biotechnology
• Business Analysis
• Predictive Modeling
• Drug Discovery
• Collaboration
• Pricing
• Analytics
• Business Strategy
• Cross-Functional Team Leadership
• Competitive Intelligence
• Marketing Strategy
• Insight Generation