Kinjal Kansabanik

About Kinjal Kansabanik

Hey, I’m Kinjal – a passionate brand builder and waste warrior, currently shaping impactful marketing strategies at ReCircle, a cleantech innovator driving resource recovery and circular economy solutions.I started my journey at ReCircle as a Business Development Executive for Workshops, Events, and Collection Drives, where I scaled our impact from 50-100 kg/month to 4-5 metric tons/month - that’s equivalent to saving over packets of chips from landfills! My curiosity for marketing and business growth led to my transition into the Marketing Team, where I now drive campaigns that bridge sustainability, consumer engagement, and brand growth.Before joining ReCircle, I worked as a Sr. Business Development Executive at PlanetSpark, where I generated ₹4L+ in monthly revenue by conducting counselling sessions, strategically converting prospects, and closing sales through a smart and data-driven approach.Beyond marketing, I’ve worn multiple hats - freelancing, training, and working in management roles across various industries. My experience at A.I.I Learning Foundation allowed me to blend technical marketing with education, conducting workshops in institutions to empower young minds.During my academic years, I was honored to be one of seven members selected for the Quality Circle Forum of India (QCFI), honing my skills in teamwork, public speaking, and leadership.When I’m not working, you’ll likely find me sharing my wild life (not wildlife) stories or brainstorming creative ideas that (hopefully) make a difference. Always open to exciting collaborations, conversations, and new challenges!Let’s connect and create impact together.

Experience

1. Marketing Executive

   ReCircle

   Apr 2024 — Present · Mumbai, IN

   Key Achievements:Successfully transitioned from business development to marketing, integrating data-driven strategies to amplify sustainability campaigns.Developed and executed multi-channel marketing campaigns, bridging sustainability, consumer engagement, and brand growth.Leveraged AI-powered marketing tools to enhance content creation and campaign efficiency.Key Responsibilities:Ideate and execute marketing campaigns that drive engagement and awareness.Develop content strategies, SEO/SEM optimization, and email marketing to enhance brand visibility.Utilize AI tools (Prompt Engineering, MidJourney, AI-generated visuals) for marketing automation and innovation.Conduct A/B testing and CRO (Conversion Rate Optimization) to improve campaign performance.Analyze digital performance metrics to refine strategies and maximize impact.Manage social media marketing and ad optimization to reach and engage target audiences.

Education

• Colonel Central Academy (CCA), Gurugram, Haryana

  Higher Secondary School Certificate (Class 11-12), Business/Commerce, General

  2018 — 2020

• Podar International School - India

  Class 3-7

• Colonel Central Academy (CCA), Gurugram, Haryana

  Class 8-10

• St. Lawrence High School Kolkata

  Class 1-2

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Bachelor of Business Administration - BBA - IT, Computer/Information Technology Administration and Management

• Modern Public School Barrackpur Kolkata

  Upto UKG