Kingston David

About Kingston David

PR Strategist | Global Communications Leader | Crisis Management, Partner Comms & Thought Leadership ExpertNearly 15 years crafting targeted communications that drive brand growth for startups and global enterprises. Built brand messaging for early-stage ventures, established global external comms functions for scale-ups, and led mature teams across APAC, EMEA, and LATAM for multinational corporations.Key Expertise- Scaling regional PR infrastructure, partnering with top agencies to amplify product news in business, tech, and trade media- Scaled earned media in APAC, LatAm & MEA; prioritizing Tier 1 coverage and message resonance (product and corporate)- B2B tech and product comms, including product launch strategies- Executive thought leadership for three high-profile CEOs—from daily comms to industry positioning. Currently manage a global spokespeople program with 5+ VP-level executives- Mitigating negative news cycles and shifting perceptions via stories of growth, partnerships, and innovation.Career Highlights- Orchestrated comms for key milestones: seed funding to acquisition (Zarget), Series G to unicorn status, Nasdaq IPO, and ongoing crisis management (Freshworks)- Built and scaled Freshworks\' global PR function ahead of its public listing- Delivered standout IPO/post-IPO campaign in India, securing three cover stories for ex-CEO Girish Mathrubootham in Forbes, Entrepreneur, and Fortune- Managed strategic partner comms for Freshworks, including FAANG integrations (Google Business Messages, Apple Business Chat, Meta) and GSIs (TCS, Sonata, Hexaware).

Experience

1. Senior Public Relations Manager

   Freshworks

   Oct 2023 — Present · Chennai, IN

   Scaling earned media across APAC, LatAM & MEA, growing Tier 1 coverage and product/corporate resonance- Managing global comms strategy for Freshworks, reporting directly to the VP of Comms based in SF- Owner of external comms strategy and growth goals across APAC, LatAm and EMEA; Leading teams based in Australia, Singapore, India, Dubai and Brazil- Growing Tier 1 earned press coverage while amplifying product/corporate message resonance- Nurturing a spokespeople bench of 5 VP+ executives and building their thought leadership profiles in the press and through speaking opportunities- Co-owner/creator of the company\'s crisis communication protocol and fronts the press in times of crisis. Mitigated multiple negative cycles via growth and partnership stories- Active advisor to the corporate social media team- Owner of the partner communication program (channel and technology/ISV partner comms).

Education

• Karunya University, Coimbatore

  Bachelor of Technology (B.Tech.), Electronics and Communications Engineering

  2008 — 2012

• SBOA, Chennai

  High School, Computer Science

  2006 — 2008

Skills

• Web Content Writing
• Social Media Advertising
• Crm
• Content Writing
• Brand Development
• SEO
• Writing
• Events Organisation
• Social Media Marketing
• Building Relationships
• Key Account Management
• Client Relationships Strengthening
• Coordination
• Freelance Writing
• Online Marketing
• Content Development
• Content Strategy
• Management
• Relationship Management
• Key Client Relationships
• Client Relations
• Blogging
• Key Account Acquisition & Retention
• Online Advertising
• Employer Branding
• Social Media Outreach
• Managing Events
• Content Management
• Manage Client Relationships
• Web Content
• Html
• Key Account Relationship Building
• Team Management
• Market Research
• Social Media
• Business Development
• Digital Marketing
• Leadership
• Customer Relationship Management (Crm)
• Quality Control