Rosales
Senior Manager, Ecommerce @The Brick
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WORK HISTORY
Senior Manager, Ecommerce @The Brick
Edmonton, AB, CA
Drive Ecommerce strategy through advancement of analytics, evaluating the impact of initiatives on traffic, conversion rate, average order value (AOV), and overall revenue.* Lead execution across email marketing, web development, and UX/UI design, ensuring a cohesive and high-performing customer experience on our Shopify Plus Tech Stack.* Collaborate with Buying, Operations, IT, and parent company stakeholders to align digital priorities with broader business objectives.* Translate business goals into actionable digital roadmaps that enhance user experience and accelerate growth.* Own Ecommerce sales performance, organic traffic, conversion rate optimization, and AOV.* Influence paid media strategy across Google Ads, YouTube, and Paid Search to optimize traffic quality, conversion efficiency, and cost-per-click.* Analyze channel-level performance to identify growth opportunities and ensure marketing investments are aligned with revenue goals.* Align traffic generation strategies with merchandising, promotional calendars, and inventory planning.* Champion a culture of experimentation through A/B testing, user feedback loops, and iterative design improvements.* Evaluate emerging technologies and digital trends to identify opportunities for innovation and competitive differentiation.* Accountable for Ecommerce revenue, owning key metrics including conversion rate, AOV, and total online sales.* Own the Ecommerce P&L, driving profitability through strategic planning and performance optimization.* Monitor real-time dashboards and analytics tools to identify performance gaps, growth opportunities, and optimization levers.* Present strategic insights and recommendations in leadership meetings, translating data into decisions that drive profitability and long-term growth.
EDUCATION
Mount Royal University
Project Management (PMI)
Coursera
Google Project Management: Professional Certificate, Project Management
Southern Alberta Institute of Technology (SAIT)
Computer Technology
University of Calgary
Communications Studies, Communication and Media Studies
Southern Alberta Institute of Technology (SAIT)
New Media Production & Design
ABOUT ROSALES
Proven track record of providing strategic growth and leadership, I have continuously propelled enterprise growth by driving annual e-commerce sales and optimizing multi-million dollar digital marketing programs. With my ability to lead cross-functional teams, streamline operations, and implement data-driven strategies, I have transformed platforms, fostered collaboration, and positioned businesses for sustained success in the ever-evolving digital landscape.
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