Matt King

About Matt King

Seasoned expert with over 25 years’ experience in database consultation and execution of multi channeled data driven marketing solutions for ad agencies, marketing co. and large enterprise clients.A pioneer in the marketing database industry while working for one of the largest database marketing companies in the country early in his career. Matt went on to form King Marketing Group, Inc 16 years ago, and is a major data strategist and consultant for agencies and large end users throughout the country. Recognized by clients and colleagues as an extremely energetic, knowledgeable and hard-working professional committed to developing successful long-term business relationships.Specialties and Expertise:* Custom Marketing Database Development & Customer Segmentation* Leveraging data to gain insights, segmentation spawning additional digital and traditional channels * Analytics: Predictive Modeling, Clustering and Profiling* Digital Marketing Solutions* E-Mail Marketing: Retention, Acquisition, Appends, Reverse appends, Analysis, Hygiene* Custom List aquisition and Database development through Profiling, Segmention and Analysis* Data Processing and Data Hygiene: Data Enhancement, Appends, Merge Purge, NCOA, DSF, LACS* Building and nuturing business relationships Custom Integrated Database Solutions - Multi Channeled - Data Driven Solutions Matt King, VP of Business DevelopmentDirect Line: 91••••••03Email: m•••@kingmarketinggroup.com

Experience

1. President

   King Marketing Group, Inc

   Apr 1998 — Present · Olathe, KS, US

   About King Marketing Marketing Group specializes in data driven multi-channeled marketing services. KMG is an unique group of database experts that have been trained to build custom marketing databases and multi channel data driven solutions for over 20 years. By providing custom integrated data driven marketing solutions, coupled with our data expertise gives you the opportunity to partner with one of the leading data providers in the country. Our philosophy is to work alongside a client as a partner in business over the long haul, instead of only as a vendor. We strive to give each client a unique experience every time.If you are an agency or marketing company working with clients in the capacity of list acquisition, e-mail marketing, analytics, profiles, modeling, digital or complex data projects with many moving parts, contact KMG to discuss your next campaign or data project and find out how our unique approach helps you achieve your clients goals. We also work with both small and large companies of all industries and help end users find better ways to grow their business through effective data driven solutions.King Marketing offers a full line of data driven products, services and expertise including custom marketing database development, list acquisition, database enhancements, profiles, models, reverse appends, digital solutions, e-mail marketing solutions, data hygiene and much Matt King, VP of Business DevelopmentDirect Line: 91••••••03Email: m•••@kingmarketinggroup.com

Education

• Park University

  Bachelor of Science

  1991 — 1994

Skills

• Media Buying
• List Brokerage
• Digital Marketing
• Relationship Marketing
• Direct Mail
• Lead Generation
• Customer Acquisition
• Mobile Marketing
• Lists
• Marketing Strategy
• Sem
• Multi-Channel Marketing
• Integrated Marketing
• Ppc
• Brand Development
• Market Planning
• Media Planning
• B2b
• Interactive Marketing
• Direct Marketing
• Online Marketing
• Trade Shows
• B2b Marketing
• Email Marketing
• Social Media Marketing
• Online Advertising
• Google Adwords
• Advertising
• Digital Strategy
• Marketing
• Database Marketing