Leslie Traba

About Leslie Traba

Strategic marketing and communications strategist with three decades of experience motivating teams to develop compelling content. Point person for public relations department at art and design university in major metropolitan setting. Extensive experience supervising editorial and production teams in fast-paced, improvisational, high-intensity environments, resulting in award-winning coverage. Exceptional written/communication skills honed in deadline-driven and competitive marketplaces. Specialties: Content Strategy, Public Relations, Media Relations, Communications, Journalism, Copywriting, Editing, Social Media, Blogs

Experience

1. Director of Communications

   Durham Academy

   Mar 2014 — Present · Durham, NC, US

   Responsible for Durham Academy\'s comprehensive communications and content marketing strategy, including digital media and social networking platforms, branding, publications, public relations, media relations, and crisis communications. Create, manage, and implement daily and long-term promotion of Durham Academy students, faculty, parents, alumni, and programs to engage DA community, and raise awareness among local and national audiences.

Education

• University of East Anglia

  English

  1990 — 1991

• University of Florida

  MAMC, Journalism/Law

  1992 — 1993

• Connecticut College

  BA, English

  1988 — 1992

Skills

• Digital Media
• Message Development
• Breaking News
• Strategic Communications
• Content Development
• Editing
• Web Content
• Broadcast
• Copywriting
• Television
• Social Media
• Public Relations
• Press Releases
• Media Relations
• Marketing Communications
• Radio
• Broadcast Journalism
• Writing
• Blogging
• Editorial
• Content Strategy
• Internal Communications
• Wordpress Design
• Digital Strategy
• Content Management
• Journalism
• Video
• Creative Direction
• Copy Editing
• Creative Writing
• Crisis Communications
• Marketing
• Fluent in Spanish