Kinanka Ghosh

Lead Data Engineer @Groupon

Chicago, IL, US

Designed and implemented a vendor-agnostic, near real-time, solution using multiple data sources for an organization-wide Consumer Data Platform integration initiative, enabling improved customer targeting.• Identified and fixed subscription tracking issues for email and push notifications, uncovering engagement opportunities.• Secured C-suite approval for a 100% web ramp-up by designing a comparative purchase-funnel analytics pipeline between Legacy and PWA systems and uncovering clickstream tracking gaps. • Identified high-traffic, low-conversion pages as opportunities, driving optimizations that improved page monetization.• Ensured purchase funnel stability by building data quality checks that enabled early detection of metric regressions.• Designed and implemented a checkout funnel monitoring pipeline to track order flow and detect anomalies related to fraud prevention, enabling timely interventions and improved conversion rates.• Improved data accuracy by analyzing cross-platform location tracking discrepancies and removing stale client files, enhancing recommendations and boosting conversions.• Performed anomaly detection on traffic data to identify DDoS attacks, ensuring smoother peak-seasons through geolocation blocking.

Carnegie Mellon University - Heinz College of Information Systems and Public Policy

Master of Information Systems Management, Information Systems

Veermata Jijabai Technological Institute (VJTI)

B.Tech, Production