Kimya Kurilla

Experience

1. Manager, Partner Marketing

   Capital One

   Dec 2021 — Present · McLean, VA, US

   Managed development and execution of integrated B2B marketing strategies focused on customeracquisition, engagement, and retention to support the growth and success of multiple COTC partners• Collaborated with each partner and internal teams on the development of program branding, creative, valueproposition, and messaging to support all program channels (e.g. web, email, billing/statements, operationscommunications, training, etc.)• Worked cross-functionally with teams such as legal, compliance, creative, operations, store engagement,client development/management, etc. to launch multi-channel, integrated marketing campaigns• Managed horizontal partner marketing activities including customer and merchant lifecycle marketing viaSalesforce Marketing Cloud, email governance, communications through B2C and B2B emails and letters,merchant compliance training, and natural card reissue• Proposed events for sponsorship/involvement and led contracting, invoicing, and marketing material creationfor prospect/acquisitions• Leader on COTC Engagement Team, ideating and executing events for 20+ associates

Education

• The George Washington University School of Business

  MBA

  2006 — 2008

• Middlebury College

  BA

  1999 — 2003

• National Cathedral School

  High School

  1994 — 1998

Skills

• Sports Management
• Social Media
• Sports Marketing
• Media Planning
• Sponsorship
• Event Planning
• Strategic Partnerships
• Public Speaking
• Leadership
• Management
• Marketing
• Sports
• Email Marketing
• Marketing Communications
• Relationship Marketing
• Event Management
• Public Relations
• Marketing Strategy
• Media Relations
• Social Networking