Kimberly W.
Global Marketing Leader | Scaled Multi-Market Campaigns | Driving Growth Through Creative Strategy & Partnerships
- Role
- Head of Global Agency and Marketing Partnerships at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kimberly W.
Marketing executive with 15+ years driving brand growth, creative innovation, and multi-channel campaigns across global markets. Proven track record of building high-impact programs, scaling go-to-market strategies, and leading cross-functional teams to deliver measurable business results. Known for creative bravery, industry influence, and activating at the world’s largest stages including Cannes Lions, SXSW, and Advertising Week.
Experience
Head of Global Agency and Marketing Partnerships
Jun 2025 — Present
Leading global partner marketing and governance of the TikTok Marketing Partners Program, defining the standards and criteria that shape an ecosystem empowering agencies, driving innovation, and accelerating growth.
Education
Pepperdine University
Master of Science (M.S.), Mass Communication/Media Studies and Organizational Communication
Loyola Marymount University
Bachelor of Arts (B.A.), Communication and Fine Arts
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