Kim Wiedeman

Experience

1. Senior Content Strategist

   Deloitte Digital

   Jun 2024 — Present · Sacramento, CA, US

   As a seasoned professional in the Government and Higher Education sectors, I excel at transforming complex information into engaging, easy-to-understand content. My passion lies in bridging the gap between business objectives and user needs, ensuring that every piece of content resonates with its intended audience. I take pride in making information not only accessible but also enjoyable to read, believing that there\'s no need for content to be boring. My superpower is simplifying the complex and finding the \"why\" behind the content to craft messages that truly connect with users. The most fulfilling part of my job is solving problems with language, creating content that works for everyone, including those using screen readers.Projects include: BenefitsCal, IRS Tax Pro and Business Tax Account; MyTexasFuture; and Texas Department of State Health Services.Activities include: Brand Workshops; Information Architecture; Content Analysis; UX Writing; and Content Creation.

Skills

• Editing
• Copywriting
• Art Direction
• Entrepreneurship
• Advertising
• Social Media Marketing
• Integrated Marketing
• Email Marketing
• Strategy
• Marketing
• Nonprofits
• Digital Media
• Web Content
• Marketing Strategy
• SEO
• B2b
• Nonprofit Organizations
• Social Media
• Brand Development Strategy
• Creative Direction
• Marketing Communications
• Search Engine Optimization (SEO)
• Non-Profits
• Brand Development