Kimberly Anderson
Director, Digital Experience @Crisis Prevention Institute
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WORK HISTORY
Director, Digital Experience @Crisis Prevention Institute
Milwaukee, WI, US
Increased eCommerce revenue by 10% YoY and units sold by 7%, optimizing digital conversion - pathways and UX.Own strategic direction for 8 global websites, social media, and paid search channels, aligning digital tactics with organizational growth objectives.Built the eCommerce discipline from the ground up, including hiring and structuring a new team: eCommerce Platform Manager and two platform-specific Developers.Introduced performance metrics and dashboards to establish baselines and drive data-informed strategy refinement.Led a global website replatform and redesign of the public website, including RFP creation, agency and platform selection, and steering committee leadership—modernizing an aging digital presence, refreshing branding, and elevating UI/UX to best-practice standards.Led the North American redesign of the program registration purchasing path, including RFP creation, agency selection, and steering committee leadership, improving the end-to-end purchasing experience.Enhanced team efficiency by adding a CMS Platform Manager role, improving governance, and increasing content velocity across international sites.Implemented a comprehensive data privacy strategy and platform, establishing CPI’s first formal data privacy framework and deploying Osano to support compliance and governance.Designed and executed social media strategies that improved engagement metrics-Overall engagement rate up 3%-Post link clicks up 45%-Total engagements up 12%Revamped paid media approach, resulting in a 4% increase in MQLs and 2% lift in schedule consultation leads.Partnered closely with Sales, RevOps, Customer Care, and Product Management teams to ensure digital initiatives directly supported revenue and customer growth objectives.Managed multiple third-party agency partners across replatforming, SEO, paid search, and website redesign initiatives, ensuring alignment on strategy, delivery timelines, and performance outcomes.
EDUCATION
Cardinal Stritch University
Master of Business Administration (MBA), Business Strategy
University of Wisconsin–Oshkosh
BA, Journalism, Emphasis in Public Relations
SKILLS
ABOUT KIMBERLY ANDERSON
I’m a digital leader with over 12 years of experience driving eCommerce growth, customer experience improvement, and enterprise-level digital transformation. My work focuses on aligning technology, data, and strategy to deliver measurable results across global teams and platforms.Throughout my career, I’ve led large-scale website redesigns, replatforming efforts, and digital ecosystem implementations that modernized brands and improved user experience. I’ve built and managed high-performing teams, introduced data-driven decision-making frameworks, and led collaborations across marketing, sales, and product management to deliver consistent growth in revenue, engagement, and lead generation.I’m experienced in managing complex multi-site digital environments, optimizing performance through analytics, and leading cross-functional initiatives that balance business goals with customer needs. I’m passionate about building scalable digital solutions that create meaningful, measurable impact.
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