Kim van Liefferinge

About Kim van Liefferinge

As the Creative Lead at Seattle Coffee Gear, I drive the creative direction and production of engaging and impactful content for the coffee industry. With 9 years of experience in the food and drinks space, I specialize in creating compelling visual stories that resonate with diverse audiences and align with brand goals. I\'m passionate about working with eco-conscious and plant-based companies, and I\'ve collaborated with some of the leading names in the sector, such as Upside Foods and Forager Project. In the beverage industry, I\'ve been fortunate enough to work with high-profile companies like Liquor.com, Bombay Sapphire, Johnnie Walker, and Ketel One. I thrive in fast-paced environments, streamlining creative workflows to improve quality and efficiency. I\'ve led rebranding initiatives, advertising campaigns, and photo/video productions, always prioritizing creative strategy and innovation.

Experience

1. Creative Lead

   Seattle Coffee Gear

   Jun 2022 — Present · Lynnwood, WA, US

   I led a rebranding initiative at Seattle Coffee Gear, driving a comprehensive transformation of our photography, videography, and design across diverse platforms. Taking the helm of creative direction, I conceptualized and executed innovative strategies for multi-channel product launches and impactful marketing campaigns. With full responsibility for our in-house production studio, I orchestrated all facets of photo and video shoots, including production scheduling, budget management, talent scouting, equipment coordination, and art direction. Collaborating closely with the Marketing, Product, and Sales teams, I seamlessly integrated creative strategies into our overarching business objectives, ensuring our creative endeavors directly supported our broader goals. Working in tandem with both organic and paid social managers, I also played a pivotal role in formulating and implementing highly effective creative strategies. Notably, our efforts resulted in a 77% surge in YouTube followers and 25% increase in CTR for paid social media YoY.

Education

• Ghent University

  Bachelor of Archaeology

  2004 — 2007

• Ghent University

  Doctor of Philosophy (PhD), Greek Archaeology

  2010 — 2014

• Ghent University

  Master, Mediterranean and Near Eastern Archaeology

  2007 — 2008