Kim Towne

About Kim Towne

I am a seasoned marketing analytics leader, with a deep and varied background in all aspects of website development and both traditional and digital marketing. The holy grail of marketing data analysis is a complete, accurate, full-funnel attribution model of your customers’ journey – from acquisition to purchase (or equivalent) to retention. Every measurement I put in place, every test I run and every report I create is designed with that end-goal in mind. My goals for any company or client are simple. • Clean data is happy data, everything begins with data governance and data security. • Streamline and automate data aggregation and report solutions. Reporting time is best spent on analysis.• Manage data requirements from design and implementation to deployment and operation.• Know your customer. Identify customer segments and audiences, develop personalization and optimize results.• Deliver data analysis to both technical and non-technical audiences that clearly communicate results and drive business decisions at every level.• Use that data to create successful digital marketing strategies. My goals for myself are even simpler. • Never stop learning. • Be great and help those around me realize their greatness. • Always do more, lead the way to generate innovation.

Experience

1. Lead Consultant, Analytics

   Adswerve, Inc.

   Jul 2022 — Present

Education

• Franklin University

  B.S., Information Technology

  2004 — 2006

• CXL

  Certificate of Completion, Advanced Google Tag Manager

Skills

• Social Media Marketing
• Web Analytics
• Ppc Bid Management
• Integrated Marketing
• Online Advertising
• Search Engine Optimization (SEO)
• Hipaa Compliance
• Msn Adcenter
• Analytics
• Search Engine Marketing (Sem)
• Business Analytics
• Facebook Marketing
• Bulk Sms
• Risk Management
• Omniture
• Web Design
• Google Adwords
• Google Analytics
• Hipaa
• Html
• Data Security
• SEO
• Online Research
• Business Analysis
• Data Analysis
• Google Webmaster Tools
• Marketing
• Strategy
• Mobile Advertising
• Client Relations
• Business-to-Business Advertising
• Business Intelligence
• Ppc
• Email Marketing
• Google Tag Manager
• Online Marketing
• Text Ads
• Business Development
• Digital Marketing
• Facebook