Kim Sparks
Head of Global Field & Partner Marketing @Qumulo
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WORK HISTORY
Head of Global Field & Partner Marketing @Qumulo
CO, US
Lead field and partner marketing team in developing and executing integrated marketing plans that contribute measurable results to North America, EMEA and APAC sales teams’ pipeline goals and key quarterly metrics. Collaborate with strategic partners to create and implement joint marketing plans to generate qualified leads and drive new business.
EDUCATION
University of Rhode Island
B.S. Business Administration
SKILLS
ABOUT KIM SPARKS
Revenue-driven marketing leader with deep expertise in the development and execution of global marketing strategies and programs for B2B tech companies. Proven record of success in delivering integrated campaigns that fuel revenue growth, including: brand awareness, partner enablement, demand generation, partner programs, field marketing, MDF, and incentives. Specialties: • Channel marketing, partner marketing, field marketing, channel strategy, alliances marketing, multi-channel marketing, go-to-market strategy, global partner marketing programs• B2B IT marketing, marketing campaign strategy and execution, brand strategy, demand generation, pipeline development, digital marketing, vendor management• Channel development, partner programs, partner recruitment, partner enablement, partner communications, sales tools, sales incentives, marketing programs, MDF, Co-op, partner retention• Partner relationship management, Resellers, VARs, Distributors, Direct Marketers, Strategic Alliances, SPs, MSPs, ISVs, OEMs, SIs• Build and lead teams, cross-functional collaboration, operational excellence, continuous improvement• CRM, PRM, marketing automation, Salesforce, Marketo
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