Kim Seifers

Creative & collaborative employer brand strategist. ✦ Marketing Strategist ✦ Recruitment Campaigns & Career Events ✦ Employee Experience

Role
Account Director at McCann
Location
Louisville, KY, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Kim Seifers

I’m an Employer Brand Strategist who can help you define and manage your employer brand and then integrate it into your internal and external marketing initiatives and touchpoints that span the employee journey. Where others see obstacles I see opportunities to motivate, guide, and creatively approach a challenge that progresses us forward. I’m passionate about working with brands that capture healthy consumer engagement and give back to the community. I collaborate with HR/Talent Acquisition, Marketing, and other stakeholders to identify opportunities and solutions to support the overall employee engagement goals. Let me help you on your epic journey. I CRAFT COMPELLING EMPLOYER STORIES that build brand awareness for employee marketing such as I’ve done with U.S. Army, Special Mission Recruiting across four recruitment brands - Medical, Special Operations, Band, and Chaplain. I CULTIVATE STRATEGIC PARTNERSHIPS with a solid track record in marketing recruiting, and managing social media campaigns. I CREATE WINNING EMPLOYEE MARKETING CAMPAIGNS managing comprehensive strategic marketing campaigns for brands.I\'ve always been good at understanding the organization\'s vision to capture a brand lifestyle that connects with their customer. While I can see the big picture, I can also manage the nuts and bolts improving marketing business operations. I’m intuitive and a creative problem solver when it comes to reorganizing marketing in an organization.As a champion for the organizations I’ve worked for I ensure teams understand the shared vision to cultivate a positive work environment that reverberates a winning brand.Let’s get started on your journey.

Experience

  1. Account Director

    McCann

    Jul 2017 — Present · Fort Knox, KY, US

Education

  • Columbia Business School

    Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

    2019 — 2019

  • University of Louisville

    Project Management: Practical Application 13 Week Seminiar

    2016 — 2016

  • University of Louisville

    Fundamentals of Project Management 6 Week Seminar

    2012 — 2012

  • Sullivan University

    Bachelor's degree, Sales and Marketing

    1985 — 1998

Skills

  • Media Planning
  • Content Strategy
  • Marketing Strategy
  • Social Media
  • Marketing
  • Online Advertising
  • Digital Strategy
  • Management
  • B2b
  • Direct Marketing
  • Social Networking
  • Social Media Marketing
  • Leadership
  • Digital Marketing
  • Crm
  • Customer Relationship Management (Crm)
  • Account Management
  • Digital Media
  • Online Publishing
  • E-Commerce
  • Mobile Marketing
  • Advertising
  • Integrated Marketing
  • Marketing Communications
  • Facebook
  • Editing
  • Email Marketing
  • Blogging
  • Lead Generation
  • SEO
  • Public Relations
  • Online Marketing

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Kim Seifers — Account Director at McCann in Louisville, KY, US | Unifers