Kim Schwane

Marketing Director @Fresenius Medical Care

Responsible for developing marketing strategies and tactics for unique and complex markets to drive new patient growth and build overall brand awareness of new brand.Partnered with C-suite leaders to secure unprecedented marketing budgets for regional marketing programs.Leverage digital campaigns (SEM, social, retargeting, display) and traditional advertising media to drive growth of clinics and build awareness in key markets. Lead management of PR outreach, media inquiries and crisis communications in local markets. Partner with PR agency for media outreach.Organize events to create awareness and promote health in local communities.Marketing Campaign ManagementB2B StrategiesSEO/SEM ManagementPublic Relations LeadInternal CommunicationsBrand Management