Kim Sanderson
Kim Sanderson: I am a master marketing orchestrator. I live for strategic campaigns & all that encompasses. I bring people, designs & technologies together to maximize efficiency & productivity for B2B development.
- Role
- Marketing Business Partner at TOPPAN Packaging Americas
- Location
- DeKalb, IL, US
- LinkedIn followers
- 500 followers
About Kim Sanderson
Sales & Marketing professional with in-depth knowledge and 20 years of experience orchestrating strategic B2B marketing campaigns, sales, trade show facilitation and digital targeted messaging for both internal and external campaigns. I take pride in my work in creating marketing calendars (and executing!), lead acquisition and management, brand development, writing (winning 4 AmeriStar, 2 WorldStar entries.and counting), and proactively initiating team projects. I know and understand the finite details of what makes a marketing plan succeed.linkedin.com/in/KimSandersonGoykeSpecialties: Proven record of marketing, sales and business development. Core strengths include- Strategic Marketing Calendar Creation and Implementation- Global Trade Show Planning & Implementing (pre, at, and post- show activities including ROI analysis)- Integrated & Strategic Marketing Communications and Campaign Development- Leadership Skills - Disciplined Project Management- Copywriting- Marketing/Brand Management - Business Development - Problem Solving- Sales- Relationship Building- Internal & External Customer Service- Creative Concept Marketing Communications- High-Level Written and Verbal Communication Skills- Tactical Digital Marketing Campaign Planning & Execution
Experience
Marketing Business Partner
Jan 2026 — Present · DeKalb, IL, US
In my role at TOPPAN Packaging Americas, I focused on website management, content creation, and stakeholder communication. I successfully executed social media campaigns and fully orchestrated trade shows to enhance brand visibility. My responsibilities included business development support and budget management, which contributed to the successful overall marketing strategy.
Education
DeKalb Chamber Leadership Academy
Graduate, Organizational Leadership
2007 — 2008
Northern Illinois University
Outreach Program, CTSM candidate, Trade show management
2014 — 2020
Illinois State University
B.S., Marketing, Economics
2000 — 2004
Skills
- Strategic Communications
- Event Planning
- Corporate Communications
- Budget Management
- Problem Solving
- Public Relations
- Media Relations
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Marketing Strategy
- Microsoft Office
- Email Marketing
- Teamwork
- Press Releases
- Promotions
- Copywriting
- Product Development
- B2b Marketing
- Promotional Copy
- Adobe Software
- Lead Generation
- Trade Shows
- Consumer Products
- Account Management
- Creative Concept Development
- B2b
- Direct Marketing
- Creative Development
- Event Management
- Time Management
- Brand Development
- Sales Support
- Food Packaging
- Customer Satisfaction
- New Business Development
- Integrated Marketing
- Sales Operations
- Customer Service
- Product Marketing
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