Kim Salazar
Senior User Experience Specialist @Nielsen Norman Group
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WORK HISTORY
Senior User Experience Specialist @Nielsen Norman Group
At NN/g, I specialize in the application of human-centered design and research practices to enterprise UX challenges. Areas of expertise- CX Transformation, Customer-Journey Management: Strategies for scaling UCD operations to position companies to deliver high-quality customer experiences at scale effectively- Ecommerce user experience design and strategy: I have conducted research and written two editions of our 13-volume Ecommerce User Experience Report Series- Analysis and synthesis of qualitative research data to deliver straightforward and well-architected insights and decision frameworks - Omnichannel user experience design Areas of contribution include- Conducting industry research to identify trends and operational best practices used by enterprise organizations- Creating and publishing thought leadership to guide organizations toward UX and CX maturation- Developing and instructing full-day immersive training seminars for UX and CX professionals across the globe both online and in-person- Designing and conducting user and industry research (eyetracking, usability testing, diary studies, user interviews, UX maturity)- Engaging with clients to apply research-based UX/ CX strategy and operational best practices - Guiding stakeholders through discovery and ideation toward the development of novel UX design solutions for a range of design and business challenges- Managing research assistants and research-study logistics for the efficient delivery of insights to inform thought leadership publications and industry trainingI provide instruction for the following full-day courses for NN/g UX Certification- Customer-Journey Management (Formally CX Transformation and Journey Management)- Personas: Turn User Data into User-Centered Design- Journey Mapping to Understand Customer Needs- Omnichannel Journeys and Customer Experience- Web Page UX Design- UX Deliverables: Effectively Creating the Tools to Communicate UX Work
EDUCATION
Iowa State University
MS, Human Computer Interaction, Magna Cum Laude
Central College
BA, Computer Science, Cum Laude
ABOUT KIM SALAZAR
Senior UX Specialist with Specialization in CX Transformation and Customer-Journey Management
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