Kim R.
- Role
- Chief Marketing Officer at Betterment
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Kim R.
Kim is a marketing leader with deep expertise in both brand and performance marketing —…
Experience
Chief Marketing Officer
Jan 2021 — Present
Fintech pioneer, now the largest independent digital investment advisor. Reporting to the CEO, I oversee the consumer and B2B marketing teams, leading all brand and advertising initiatives. My teams include Acquisition, Growth, Customer, and Product Marketing. Insights, Creative, Content, Brand, and Social Media. Since joining, I spearheaded a full rebrand, executed a successful price change, improved CAC & LTV and shortened ad spend payback period. Currently working on growth…
Education
University of Iowa
Communication and Media Studies
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