Kim Morris
Growth Marketing Leader | B2B SaaS
- Role
- Director, Demand Generation at MeridianLink
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Kim Morris
High growth marketer, skilled in creating full-funnel digital experiences that drive ROI.Over 20 years of B2B/B2C marketing experience, working for top Fortune 500 global software and technology companies, including Adobe, Cisco and Oracle. Proven track record in generating demand and exceeding sales lead gen goals through innovative integrated digital campaigns across a mix of channels including media, web, SEM, programmatic display, social, mobile and email.Expertise in customer journey mapping based on account based data and content to create effective digital strategies, that move prospects/customers seamlessly through each buying stage.Skilled at planning and executing digital media strategies across a mix of channels including SEO/SEM, PPC, paid social, display and more. Continuously optimizing through rigorous testing to improve reach and efficiency. Passionate digital marketer, who enjoys the creative and data analytics that drive great digital experiences, as well as, keeping up with the latest digital technology, strategies, and working together with talented marketing teams!SIGNATURE STRENGTHS:Digital Advertising | ABM | SEO/SEM, PPC | Paid Social | Landing Page Optimization | A/B Testing | Testing Constructs | Pro Forma Modeling | ROI Analysis | Website Analytics | Optimization Tools | Chatbots | Demand Generation | Integrated Campaigns | Lead Nurture | Content Marketing | Persona Based Marketing | Data Segmentation | DMA Certified | Eloqua Certified | Salesforce | Google Analytics
Experience
Director, Demand Generation
Jan 2026 — Present
Own full-funnel demand generation strategy across paid, owned, and earned channels to build a predictable, scalable pipeline that drives measurable revenue growth.
Education
California State University, Sacramento
Bachelor of Arts (B.A.), Business Management & Administration
Skills
- Digital Marketing
- Marketing Automation
- Email Marketing
- Database Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Multi-Channel Marketing
- Demand Generation
- Marketing Communications
- Direct Marketing
- Mobile Devices
- Sales Enablement
- Management
- Go-to-Market Strategy
- Analytics
- Lead Generation
- Enterprise Software
- Web Analytics
- Integrated Marketing
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