Kim M.
- Role
- Director of Marketing Insights - Innovation and Foresight - North America at Molson Coors Beverage Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kim M.
Experienced people leader, foresights visionary, proactive problem solver, culture…
Experience
Director of Marketing Insights - Innovation and Foresight - North America
Apr 2021 — Present
Builds, coaches, and inspires a high performing team of six qualitative and quantitative researchers who challenge the status quo, invest in new research capabilities, and evolve ways of thinking.\\\\n• Proactively leads critical thought leadership and consumer learning strategy to ready the future pipeline in identifying white space opportunities, predicting consumer behavior, and leading research from ideation through product commercialization.\\\\n• Champions diversity, equity and inclusion by initiating the first-ever, companywide, Women’s Day of Enrichment, leading the team who presented “The Inclusivity Imperative” for the entire organization and distributor partners, building more inclusive brands (Vizzy, Topo Chico, Simply), and implementing foundational work for Women, Black and Latino consumers.\\\\n• Utilizing foresight to uncover human truths that align with business strategy to prepare for the future and drive growth for long-term pipeline\\\\n• Collaborates across teams (innovation, design, research & development, brand marketers, portfolio strategy, etc.) to align on organizations biggest growth drivers and ensure high value impact of research.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
University of Missouri-Columbia
Psychology, Social Psychology
1999 — 2002
Skills
- Marketing Communications
- Crm
- Pricing
- Microsoft Office
- B2c Marketing
- Account Management
- New Business Development
- Nielsen
- Analytical Skills
- Marketing Strategy
- Management
- Google Docs
- Shopper Marketing
- Marketing Research
- Customer Service
- Competitive Analysis
- Powerpoint
- Research
- Market Research
- Consumer Insight
- Data Analysis
- Customer Insight
- Customer Relationship Management (Crm)
- Strategy
- Leadership
- Marketing
- Project Management
- Analysis
- Digital Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.