Kim MacKenzie

About Kim MacKenzie

15 years in brand strategy taught me one thing: the best brands feel like friends, not billboards.I\'ve worked with brands like CISCO, Mozilla, and VISA, transforming how they connect with people. From the creative powerhouses of Ogilvy to design legends like Pentagram and Gretel, I know that great strategy isn\'t just about what you say—it\'s about igniting the kind of strong feelings that make brands relatable, aspirational, and impossible to forget. When you make people feel something real, brands become sticky, engaging, and deeply enticing.As a speaker, I recently delivered the opening keynote at The One Club for Creativity\'s first-ever strategy conference, exploring how AI will reshape our working processes while never replacing the interpersonal relationships that drive great strategy.But here\'s what I\'m most proud of: In 2016, I founded Ladies Who Strategize to tackle industry sexism head-on. What started as a Slack group is now a 2,800-strong global community hosting weekly events, international retreats, and creating real change—one strategist at a time.Ready to make your brand unforgettable? Let\'s chat about strategy that sticks.Want to join an incredible community of strategists? Applications for Ladies Who Strategize are open—https://hq.lws.community/applyLooking for a dynamic speaker or panel moderator? I curate incredible panels featuring female and non-binary strategy executives from the world\'s leading creative agencies and branding firms.Need to win a pitch? My pitch success rate is unreal. Reach out: k•••@kmstrategy.co

Experience

1. Strategy Consultant & Copywriter

   Pentagram

   May 2021 — Present · New York, NY, US

   Strategy lead on Eddie Opara\'s very fine team for brand positioning, verbal identity, messaging, and copy projects.

Education

• University of Auckland

  MA, Film, Television and Media Studies

• Bond University

  Film Business and Production

• Washington College

  BA, Humanities/Film Studies, Minor in Creative Writing

Skills

• Creative Strategy
• Leadership
• Marketing Communications
• Market Research
• Writing
• Storytelling
• Luxury Brand Marketing
• Online Marketing
• Content Development
• Research
• Online Advertising
• Strategy
• Creative Writer
• Integrated Marketing
• Strategic Communications
• Competitive Analysis
• Start-Ups
• Creative Writing
• Branding
• Customer Insight
• Advertising
• Category Insights
• Internal Communications
• Social Media
• Business Strategy
• Social Networking
• Social Media Marketing
• Blogging
• Management
• Digital Media
• Digital Comms
• Brand Management
• Digital Strategy
• Content Strategy
• Brand Development
• Marketing Strategy
• Entrepreneurship
• Web Content
• Public Speaking
• Analytical Skills