Jimin Kim
Senior Manager, Brand Marketing @Nexon America
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager, Brand Marketing @Nexon America
El Segundo, CA, US
Orchestrated the end-to-end launch of The First Berserker: Khazan, surpassing +1 million units sold in the first eight months and generating $50M+ in attributed revenue throughout the product lifecycle- Cultivated high-performing creative, media, and PR agency partnerships, boosting spend efficiency by 172% through rigorous audits and innovative contract strategies- Forged and activated 10+ strategic influencer partnerships, driving 26M+ impressions and expanding brand reach- Secured premium editorial features and placements with Steam, PlayStation, and Xbox, generating 100M+ earned media impressions through first-party partnerships- Partnered with the Mabinogi Production team to identify and resolve critical monetization bottlenecks, achieving a 115% increase in annual revenue- Devised and executed top-tier marketing strategies with cross-functional teams, driving successful product updates and launches across all Nexon America titles.
SKILLS
ABOUT JIMIN KIM
Go-To-Market Strategy | Product & Brand Marketing Management | Performance Media Planning & Execution
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.