Kimika Sergeant
Senior Marketing Strategist | Insights-Driven Storyteller | Segmentation, Innovation and Experience Leader
- Role
- Corporate Vice President - Marketplace Insights at New York Life
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Kimika Sergeant
I’m a growth-oriented marketing strategist with 20+ years of experience helping organizations connect more meaningfully with consumers through insight, innovation, and purposeful storytelling.With an entrepreneurial mindset and a passion for understanding the “why” behind consumer behavior, I blend analytical depth (qualitative + quantitative) with creativity and strategic communication to shape narratives that drive alignment and action. My work has spanned segmentation development, brand positioning and content strategy—often bridging teams and disciplines to bring ideas to life and deliver measurable impact.A natural communicator, I excel at translating complex ideas into clear, compelling messages that resonate with stakeholders across all levels. Whether guiding strategic initiatives or activating cultural programs, I use communication as a tool to influence, inspire, and mobilize.What sets me apart is a unique ability to adapt, connect, and lead across a variety of business needs. I thrive at the intersection of strategy, empathy, and execution—bringing clarity to complexity, aligning teams, and delivering consumer-informed outcomes.Educated at Harvard and Michigan’s Ross School of Business, and shaped by experiences across consulting and corporate environments, I’m driven by curiosity, energized by ambiguity, and committed to building strategies that align human needs with business goals.
Experience
Corporate Vice President - Marketplace Insights
Aug 2023 — Present
Education
Harvard University
BA, History
1998 — 2002
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing and Corporate Strategy
2008 — 2010
Skills
- Data Analysis
- Brand Development
- Segmentation
- Integrated Marketing
- Consulting
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Leadership
- Product Management
- Marketing Communications
- Digital Strategy
- Strategy
- Market Research
- Digital Marketing
- Brand Equity
- Consumer Insights
- Marketing Research
- Marketing
- Brand Architecture
- Strategic Planning
- Management
- Consumer Products
- Strategic Partnerships
- Qualitative Research
- Market Analysis
- Analysis
- Competitive Analysis
- Analytics
- Business Strategy
- Product Marketing
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