Kim Ferar

About Kim Ferar

Hello! I\'m Kim Ferar, a fervent advocate for technology\'s power to transform lives and businesses. With roots in civil engineering and wings in product marketing, I\'ve navigated the tech world from various vantage points, always with an eye toward innovation and a heart for empowerment.At the core, I\'m a storyteller, translating complex tech concepts into compelling narratives that resonate with audiences and drive growth. My journey has taken me from the structured world of civil engineering to the dynamic realm of product marketing, where I\'ve led teams to achieve multimillion-dollar success.But it\'s not just about the technology. It\'s about the people. That\'s why I founded Herfessionals, a platform dedicated to guiding women through their career journeys with personalized, data-driven insights. And with Prodmars, I\'m on a mission to help small business owners and marketing teams streamline processes and responsibly integrate AI into workflows, making marketing more efficient and impactful.I believe in the power of lifelong learning, the magic of cross-functional collaboration, and the importance of positively impacting society through technology. Let\'s connect and explore how we can drive growth and innovation together.

Experience

1. Founder

   Herfessionals

   Jan 2023 — Present

   Launched a pioneering career management platform for women, offering tools and resources for job interviews, salary negotiations, and more.Established a marketplace for learning and development, connecting individuals with career coaches, business consultants, and educational providers.Spearheaded a non-profit initiative to provide services for women unable to afford them, ensuring inclusivity and accessibility.

Education

• Saint Martin's University

  Bachelor of Science (BS), Civil Engineering

  2003 — 2006

• University of Redlands

  Master of Business Administration (MBA), Marketing

  2012 — 2014

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Microsoft Excel
• Integrated Marketing
• Strategic Partnerships
• Market Research
• Strategy
• Analysis
• Fundraising
• Marketing Strategy
• Recruiting
• Social Media
• Management
• Marketing
• Online Advertising
• Training
• Advertising
• Mobile Marketing
• Microsoft Office
• Online Marketing
• Media Planning
• Strategic Planning
• Financial Analysis
• Digital Media
• Leadership
• Digital Strategy
• Email Marketing
• Business Development
• Lead Generation
• Project Management
• Digital Marketing