Kim Cox

About Kim Cox

A true believer in the power of good design - its ability to change how people feel and…

Experience

1. Art Director Principal

   Svml

   Nov 2001 — Present · Buffalo, NY, US

   Provide art and creative direction to clientele across corporate, non-profit, product, and service industries. Foster positive, collaborative relationships with local and international clientele. Liaise with clientele to obtain comprehensive understanding of requirements and expectations. Develop strategic, memorable, and on-target brand messaging. Apply strategy across all channels, including digital marketing, environmental design, identity, logo, print, publication design, social media platforms, and website. Coordinate all project-related activities with teams and vendors to enable achievement of targets. Promote positive customer experience by focusing on website presentation, user interfaces, and environments. Orchestrated creative and implementation of experiential graphics and wayfinding for Global 500 company’s New York and California offices, which improved employee engagement by 39%. Skillfully conceptualize, produce, and complete multiple projects simultaneously as part of ongoing workflow, and responsibly manage budgets up to Effective identity development, branding, and e-commerce site design resulted in growth of between 25% and 90% for small-business clients within retail product, food, as well as personal care markets. Drove regional membership and event participation at National Association of Women Business Owners through successful execution of print, web, as well as social media campaigns. Contributed to growth of start-up with negative profit to approximately $400K within first year through highly effective branding, identity, marketing, and e-commerce website establishment. Supported established regional market with identity and brand development, resulting in expansion of retail business, multiplication of wholesale business, and addition of urban location. Instrumental in expansion of NYC financial firm through highly effective website design and visual storytelling aimed at attracting top-tier clientele.

Education

• Daemen College

  BFA Graphic Design

Skills

• Online Marketing
• B2b
• Social Media Marketing
• Trade Shows
• Wordpress
• Integrated Marketing
• Brochures
• Creative Direction
• Corporate Identity
• Graphics
• Posters
• Mac
• Staff Development
• Art Direction
• Newsletters
• User Interface Design
• Photography
• Brand Development
• Non-Profits
• Visual Communication
• Direct Mail
• Adobe Creative Suite
• Logo Design
• Indesign
• Publishing
• Social Media
• Marketing Communications
• Multimedia
• Concept Development
• Pre-Press
• Entrepreneurship
• Layout
• Corporate Branding
• Typography
• SEO
• Creative Strategy
• Art
• Nonprofits
• Copywriting
• Web Design