Kim Correa

About Kim Correa

I’m a growth and lifecycle marketing leader with over 16 years of experience building and scaling global customer engagement programs that drive retention, personalization, and long-term customer value.My focus is on transforming lifecycle marketing into a strategic growth engine by combining large-scale marketing automation, machine learning–driven personalization, and a rigorous experimentation culture. By partnering closely with product, engineering, analytics, and brand teams, I lead omni-channel customer journeys that deliver the right message at the right moment while improving engagement, retention, and long-term customer lifetime value.Throughout my career, I’ve focused on building high-performing teams, fostering a culture of experimentation, and developing strong cross-functional partnerships that enable marketing to operate as a core driver of business growth.My areas of focus include- Lifecycle marketing and customer retention strategy- CRM and marketing automation at global scale- AI and machine learning applications in marketing- Personalization and cross-channel engagement- Experimentation frameworks and growth optimization- Building and mentoring high-performing marketing teamsI hold an MBA from the University of British Columbia and am a Salesforce Marketing Cloud certified professional.

Experience

1. Senior Director, Customer Marketing

   GoDaddy

   Mar 2026 — Present · Kirkland, WA, US

   I lead global strategy for a database of more than 20M customers across 50+ countries and 20+ languages. I manage a team of over 28 members across marketing and operations responsible for driving over $70M in annual revenue through highly personalized lifecycle programs across email, SMS, WhatsApp and App Notifications using advanced AI strategies to drive automation and experimentation at scale.

Education

• Yale School of Management

  Global Network Week, Behavioral Science of Management

• UBC Sauder School of Business

  Master of Business Administration (MBA), Marketing & Strategy

• University of Virginia Darden School of Business

  Specialization, Digital Product Management

• FGV - Fundação Getulio Vargas

  Post Graduate Certificate, Business Administration and Management

• Pontifícia Universidade Católica do Rio de Janeiro

  Bachelor of International Relations

• Humber College

  Post Graduate Certificate, Marketing/Marketing Management

Skills

• Teamwork
• French
• Product Marketing
• Social Networking
• Social Media Marketing
• Html Emails
• Market Planning
• Norwegian
• Microsoft Word
• Negotiation
• Marketing Management
• Email Marketing
• Public Relations
• Business Strategy
• Data Mining
• Twitter
• Online Marketing Analysis
• Portuguese
• Marketing Communications
• Facebook
• Html
• Linkedin
• Crm
• Event Management
• Microsoft Excel
• Powerpoint
• Spanish
• Outlook
• Microsoft Office
• Sales
• Business Planning
• E-Commerce
• Brand Management
• Marketing Strategy
• Digital Marketing
• Online Marketing
• Email Strategy
• Google Analytics
• Photoshop
• Social Media