Kimberly Cole Sellon

About Kimberly Cole Sellon

I’m a senior copywriter focused on clarity, content strategy, and the kind of personality you can’t automate. I write copy that sounds human because it is, and because people still notice the difference. There’s no replacement for human insight, judgment, and empathy. That’s my sweet spot: translating complex ideas into language that feels natural and gets remembered.🧑‍ Partnering with brands in:• Lifecycle, acquisition, engagement & loyalty• Cobranded credit card & membership programs• Hospitality, travel & tourism• Retail• Beauty, health & wellness Find my work across:• Email, social, digital, UX• Print, OOH, in-store experience, radio, packaging, naming• Campaign storytelling, brand voice, style guides, pitch decks Best known for:• Clear, strategic copy that performs• Big-picture thinking around brand identity & voice• Laser-focused editing• Personalization, testing & optimization🪴 What else makes me happy:• Petting all the dogs (and animals in general)• Getting fully absorbed in a thriller book or true crime doc• Spending time by the coast• Sneaking a plant (or 5) into every roomRecruiters and hiring leads: I’m always open to roles where my experience and instincts can help elevate the work, especially where human connection still matters.kimsellon.myportfolio.com

Experience

1. Senior Copywriter, Loyalty & Cobrand

   Hilton

   Sep 2024 — Present

   Lead strategy, concepts and messaging for Hilton’s cobrand partnership with American Express, specializing in loyalty, acquisition and engagement• Drove 2025 cobrand performance +9% YOY ($1,170M in revenue), email performance +171% YOY, and card spend +8% YOY

Education

• Stonehill College

  Bachelor of Arts - BA

• Bishop Feehan High School

  High School Diploma

Skills

• News Writing
• Magazine Articles
• Branding
• Community Relations
• Press Releases
• Communication
• Editing
• Brand and Product Naming
• Private Label
• Newsletters
• Collateral Writing
• Data Mapping
• Print Ads
• Proofing
• Ap Style
• Creative Strategy
• Mac Os X
• Layout
• Email Marketing
• Packaging
• Digital Strategy
• Storytelling
• Web Content
• Customer Engagement
• Interviews
• Email Strategy
• Public Relations
• Media Relations
• Proofreading
• Feature Articles
• Newspapers
• Brochures
• Marketing Communications
• Personalization
• Radio
• Customer Segmentation Strategy
• Advertising
• Signage
• Copywriting
• Journalism