Kimberly Chapman

About Kimberly Chapman

As a seasoned digital marketing professional with over a decade of experience, I specialize in copywriting, social media management, content creation, and strategic marketing. My journey in this field has been driven by a passion for storytelling and a commitment to fostering meaningful connections between brands and their audiences. Currently, I am focused on leveraging my skills to create engaging content across various channels, manage and grow engagement within communities, and collaborate with cross-functional teams to bring compelling stories to life. My expertise includes-Managing Evergreen Content: I have a proven track record of managing content across organic social channels such as Instagram, LinkedIn, Twitter, and YouTube, ensuring consistent and authentic brand representation-Community Management: I excel in managing and executing strategies for private groups, such as Facebook Groups, fostering high engagement and community growth. My proactive monitoring and engagement strategies are aimed at mining high-quality user-generated content and delighting customers-Cross-Department Collaboration: I work closely with content, events, international marketing, product marketing, and other teams to ensure our social channels authentically showcase our brand, products, customers, employees, and values-Exploring New Channels: I am always on the lookout for new channel opportunities to expand brand reach and engagement, such as exploring platforms like TikTok-Data-Driven Insights: My approach is rooted in analyzing and reporting on key metrics related to community engagement and growth, providing actionable insights and recommendations for continuous improvement. With a strong understanding of social media metrics, analytics tools, and best practices, combined with my effective organizational skills and time management abilities, I am adept at managing content calendars across multiple channels. My excellent written and verbal communication skills, attention to detail, and a keen eye for social media trends position me as a valuable asset to any organization looking to enhance their digital presence and community engagement. I would love to connect to explore opportunities where my skills and experience can contribute to driving brand advocacy and telling your brand\'s unique story.

Experience

1. Marketing Consultant

   Grow Your Center

   Mar 2024 — Present

   As a Marketing Consultant and Digital Marketing Account Manager, I am the primary advocate, champion, and confidant for our clients, ensuring their digital marketing projects are successful and aligned with their goals. My role involves project management and relationship management, requiring a deep understanding of online marketing trends and experience within a digital agency.Responsibilities- Client Engagement: Conduct daily follow-ups with clients via phone and email, ensuring all their needs and concerns are addressed promptly- Preparedness: Be well-prepared for client calls by understanding the work of the production team across various platforms, including social media, web, Google Ads, Hulu, Disney+, Pinterest, and NextDoor- Meeting Coordination: Schedule regular meetings with clients to discuss progress and follow up rigorously on their requests- Team Scheduling: Coordinate with the internal team to align resources and move projects forward based on short and long-term goals- Communication: Provide regular updates to clients about project status, results, and timelines- Data-Driven Adjustments: Continuously fine-tune and adjust goals based on data analysis to optimize performance- Project Management: Ensure that all client projects are moving forward in a timely manner, solving any issues that arise- Client Relationship Building: Build strong, long-term relationships with clients, maintaining frequent contact and ensuring their satisfaction.

Education

• Langston University

  Bachelor of Arts (BA), English

  2001 — 2005

• Dallas Yoga Center

  Mindfulness