Kim Breshears
Marketing, Communications and Branding Executive
- Role
- Chief Marketing Officer at Potatoes Usa
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kim Breshears
Solid record of leadership, performance and results guiding effective integrated marketing communications and branding initiatives through complex marketing, communications and reputation challenges. Passionate about strategic planning, simplifying the complex, effective communications, financial stewardship and delivering results. Vast industry experience ranging from digital marketing and local search to consumer products, food, tourism, and home building products. The common tie is effective communications programs and results, achieved with effective collaboration, strategic alignment, strong project/process management and teamwork.Directed brand and communications programs that effectively positioned companies as recognized leaders in their respective industries.Specialties: Extensive experience constructing and implementing integrated marketing communications; strategic planning; brand strategy, positioning and management; advertising; media planning and buying; segmentation; public relations; broadcast, print and digital production; research; content marketing; demand/lead generation; internal communications; agency management; strategic partnerships; and program/process management.
Experience
Chief Marketing Officer
Jan 2014 — Present · Denver, CO, US
Leads global marketing for Potatoes USA, the marketing and research organization for the 2,500 commercial potato growers in the United States. Define the strategic direction of all marketing initiatives to deliver an optimal ROI for the U.S. potato industry. Steward all aspects of program development, execution, and measurement for all global marketing initiatives targeting consumers, retailers, food developers, food service, and nutrition professionals to strengthen the global demand for U.S. potatoes.
Education
Seattle Pacific University
Interior Design
University of Colorado at Boulder
Bachelor of Science (BS)
Skills
- Market Planning
- Leadership
- Management
- Google Adwords
- Marketing Research
- SEO
- Direct Mail
- Advertising
- Brand Management
- Product Marketing
- Marketing Strategy
- Marketing Communications
- Training
- New Business Development
- Content Marketing
- Strategic Planning
- Online Advertising
- Sem
- Strategic Partnerships
- Strategic Communications
- Interactive Marketing
- Marketing Management
- Email Marketing
- Analytics
- Public Relations
- Internal Communications
- Business Strategy
- Social Media Marketing
- Product Development
- Digital Strategy
- B2b Marketing
- Advertising Sales
- Digital Media
- Marketing
- Online Marketing
- Web Analytics
- Integrated Marketing
- Digital Marketing
- Brand Development
- Segmentation
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