Kimbrelly K.
Transformational Marketing Executive | Strategic Brand Leader | Driving Multimillion-Dollar Growth Through Data-Driven Innovation
- Role
- Senior Director of Marketing at Ramsey Solutions
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Kimbrelly K.
As a seasoned marketing and brand management executive with over 15 years of experience, I specialize in crafting and executing data-driven strategies that deliver measurable business growth. I thrive at the intersection of creativity and analytics, leading cross-functional teams to design innovative go-to-market initiatives, strengthen brand equity, and foster deep consumer connections across highly competitive markets.My expertise spans from steering multimillion-dollar portfolios to directing large-scale campaigns that maximize revenue and expand market share. I take pride in cultivating strategic partnerships, mentoring diverse talent, and aligning brand strategies with long-term business goals.Career HighlightsAward-Winning Leadership: Recognized with multiple awards at Michelin, including the Michelin Innovation Awards in 2023, 2022, 2024 and named one of South Carolina’s Business Women to Watch in 2024.Strategic Growth Initiatives: Directed cross-functional teams to evaluate acquisition concepts targeting $10B growth potential over five years, presenting strategic recommendations to global leadership.Innovative Product Launches: Spearheaded the launch of MyMechanicApp.com, transforming a concept into a revenue-generating platform within six months, Michelin Cross-Climate 2, Michelin Defender 2, Michelin Defender LTX2.Diversity in Marketing: Led initiatives integrating grassroots and digital marketing strategies to connect with cross-generational and diverse audiences, achieving notable increases in market engagement.I am passionate about shaping the future of marketing through data-driven insights, fostering team collaboration, and driving innovation to create lasting impact.
Experience
Senior Director of Marketing
Jun 2025 — Present · Nashville, TN, US
Leading a talented team of marketers in the Trusted Protections (Insurance + Wills + Identity Theft) to 1) continue to grow our current business portfolio and 2) explore what comes next
Education
University of North Carolina School of Law
JD, Law
Emory University - Goizueta Business School
MBA, Business Administration
UNC Kenan-Flagler Business School
BSBA, Business Administration
Massachusetts Institute of Technology
Professional Education Certificate, Mastering Innovation & Design Thinking
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