Kim Lilly Blichar
Chief Marketing and Development Officer at Cetronia Ambulance Corps
- Role
- Chief Marketing and Development Officer at Cetronia Ambulance Corps
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Kim Lilly Blichar
Accomplished executive level leader having served as a Marketer; Promoter; Sales Pro; PR Maven; Packager; Service Provider; Facilitator; Closer; Fixer; Developer; Advocate; Choreographer; Curator; and Storyteller.Being at Discover Lehigh Valley for 18 years, I worked my way from a marketing administrator to the number two position within the organization. I also rose through the ranks while working in the hotel industry due to my love and passion for making the company successful and being the cheerleader for the teams I have worked with.I managed the team at Discover Lehigh Valley helping to drive the strategic direction for the organization’s sales and marketing efforts. I was charged with recruiting and managing staff, achieving revenue, setting and exceeding measurable goals and objectives of the $3 million budget. My skills include knowledge in printing, proofing skills, media buying - traditional and non-traditional, sales and marketing plans, purchasing, content management systems, customer relationship management systems, writing, budgeting, creative thinking, event management, multi-tasking, partnership relations, strategic development and leadership. I led the Discover Lehigh Valley team through a name and brand change which allowed the organization to flourish and have multiple award-winning campaigns. I was an early adapter and change agent for the organization leading to continued growth on multiple levels. My philosophy is to be \"all in\" on people. leading to great things for all.
Experience
Chief Marketing and Development Officer
Jan 2025 — Present
To oversee the strategic direction and execution of all marketing and development initiatives, driving growth and enhancing the organization\'s public presence. The CMDO develops and implements marketing, sales, and revenue development strategies to meet the current and future financial needs of Cetronia Ambulance Corps. To execute these responsibilities with a sense of urgency, applying strong leadership vision, creativity, and focus to identify additional sustainable revenue streams. As a strategic leader, the CMDO evaluates and enhances existing resource development and fundraising activities, recommends enhancements to current systems, processes, and structure, and collaborates with department leaders to maximize major gifts, corporate relations, and grant revenue.
Education
The Culinary Institute of America
Associate's degree, Occupational Studies - Culinary Arts Degree
1987 — 1989
Skills
- Marketing Strategy
- Social Media
- Media Buying
- Ppc
- Account Management
- Revenue Analysis
- Online Marketing
- SEO
- Purchasing
- Hospitality Management
- Hospitality Industry
- Advertising
- Public Relations
- Budgets
- Media Relations
- Blogging
- Hotels
- Social Networking
- Event Management
- Social Media Marketing
- Management
- Team Building
- Tourism
- Strategic Planning
- B2b
- Hospitality
- Leadership
- Marketing Communications
- Marketing
- Email Marketing
- Budget
- Trade Shows
- Event Planning
- Budgeting
- New Business Development
- Customer Service
- Online Advertising
- Press Releases
- Sales
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