Kimberly White
Instructor @The University of Alabama
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WORK HISTORY
Instructor @The University of Alabama
Tuscaloosa, AL, US
This course focuses on the analysis of the basic processes underlying buyer behavior. Various factors are examined, including internal influences (e.g, perceptions, attitudes, personality) and external influences (e.g, culture, reference groups, family). The primary emphasis of this class is on final consumers with a secondary emphasis on the external and internal influences affecting organizational buyers.
EDUCATION
Northwest Shoals Community College-Phil Campbell
Associate's degree, Business/Commerce, General
The University of Alabama
Doctor of Philosophy - PhD, Marketing
University of Alabama
Master of Science (MS), Marketing
The University of Alabama
Bachelor of Science (BS), Business/Commerce, General
ABOUT KIMBERLY WHITE
Kimberly is currently a fifth-year marketing Ph.D. student at the University of Alabama. Her research interests lie in co-created services, specifically in transformative service research with a focus on increasing the well-being of the financially vulnerable. She is a former adjunct faculty member at the University of Alabama and taught numerous undergraduate courses in the College of Communication of Information Sciences, specifically within the Advertising + Public Relations department.Kimberly earned an Associate\'s Degree in Business Administration at Northwest Shoals Community College; her Bachelor\'s Degree in Business Administration and her Master of Science Degree in Marketing at the University of Alabama.
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