Kimberly Shapiro

About Kimberly Shapiro

I am a lifelong media and marketing Sales Executive that creates partnerships through true collaboration. I love developing strategy, analyzing and planning programs, and managing client relationships that become trusted partnerships. I bring 20 years of top sales recognition and experience in selling digital content, radio, television, corporate partner programs, and on-site activation sponsorships. I have proven success at marketing campaign creation, product placement/integration, and multi-market cross-platform campaigns. I am known for sales record setting, my collaborative approach, my high-energy determination, and relationship building.Executive Sales Leadership Exceeded every sales goal and consistently recognized as #1 Sales Representative over 20 years; grew average new sales total by 20-30% year over year; generated $32.4M in five years following Executive Leadership sale of half of company’s property rights. Awards: Jefferson Pilot Sports, Sales Employee of the Year, 2006; 790 The Zone, Sales Account Executive of the Year, 1997.Sales Generation and Business DevelopmentManage diverse and complicated assets to drive sales, increase market share, and build brand awareness for corporate partners and advertisers. Led sales division as highest ranked Sales Account Executive at radio station with no rating points. Generated $1M in recurring annual revenue within five years. Account ManagementDevelop, build, and nurture productive business relationships with national, regional, and local CMOs, advertising agency account supervisors and media buyers. Manage diverse relationships to attain mutually beneficial goals through creation of integrated turn-key programs/promotions.Marketing Campaign Creation Meet with Executives to assess and understand marketing goals and objectives. Leverage assets to create multiple platform marketing campaigns for clients such as: AT & T, Delta, Kia, Diageo, Food Lion, General Motors, Advance Auto Parts, and Outback Steakhouse.

Experience

1. Espn Digital Marketing Consultant at Good Karma Brands

   Good Karma Brands

   Jun 2023 — Present · Alpharetta, GA, US

   Good Karma Brands is the exclusive local operating partner of all ESPN Digital assets.

Education

• University of Tennessee, Knoxville

  Business/Corporate Communications

  1989 — 1991

• Georgia State University

  Bachelor’s Degree, Journalism

  1991 — 1994

Skills

• Marketing
• Sponsorship
• Social Media
• Sports Marketing
• Radio
• Social Media Marketing
• Brand Awareness
• Sales
• Integrated Marketing
• Business Development
• Digital Marketing
• Marketing Strategy
• Digital Media
• Advertising
• Account Management
• Sponsorship Sales
• Media Planning
• Broadcast