Kimberly Webber

About Kimberly Webber

IMPACT & RESULTS• $17M Portfolio Oversight: Directed e-commerce and digital revenue strategy for a $17M consumer-facing, multi-location experience brand• $1.2M Annual Budget Ownership: Managed $100K/month in marketing spend with a focus on ROI• $1.6M Incremental Revenue Lift: Delivered seven-figure revenue gains through data-driven design and growth strategyForensics & Efficiency• $1.15M Revenue Exposure Identified: Performed lifecycle analysis correlating churn patterns with transaction data• $90K Agency Spend Flagged: Identified commercial-heavy link placements and paid placements misaligned with brand and search guidelines, mitigating long-term algorithmic and reputational risk• $240K Cost Reduction: Audited paid media and agency spend, rebalancing organic vs paid and brand vs non-brand strategyGrowth & Conversion Systems• 115% Organic Growth: Doubled organic revenue without increasing paid media• 43% Conversion Lift: Re-architected UX and user journeys across enterprise and DTC platforms• 8% AOV Increase: Optimized path-to-purchase to maximize immediate customer valueEntrepreneurship & Enterprise• Brand Owner/Operator: Invented, manufactured, and scaled multiple consumer brands; owned product, marketing, distribution, and fulfillment• Enterprise Leadership: Led high-stakes digital strategy and site migrations for global brands, including American Express and Navico• 30K+ User Platforms: Redesigned and launched authenticated portals serving large institutional user bases• AI Integration: Certified in Generative AI/LLMs; applying AI to automate content lifecycles and SEO workflows

Experience

1. Genai Llm Trainer

   Mercor

   Jul 2025 — Present

   Analyze and annotate video, images, and audio produced by AI.

Education

• University of Phoenix

  Bachelor's, Information Technology, Web Development

• CXL

  Mini Degree, Brand Marketing