Kimberly R. Smith
Strategic Marketing Leader | Campaign Ops Specialist | Travel Curator for Ambitious Professionals
- Role
- Director, Marketing at American Bankers Association
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kimberly R. Smith
I\'m Kimberly Smith — a strategic marketing leader and campaign operations specialist with a passion for building systems that drive clarity, efficiency, and impact.With deep experience in advocacy, branded content, and digital marketing, I specialize in turning big-picture visions into seamless operational realities. I thrive at the intersection of creativity and execution, using technology and AI-driven automation to streamline workflows and empower teams to focus on what matters most.But my work doesn’t stop at the office.As a travel curator for ambitious professionals, I design transformative travel experiences that offer the same precision and intentionality I bring to my marketing work. Whether it’s a solo escape or a group retreat, I believe in the power of well-planned journeys to inspire, recharge, and connect.At the heart of everything I do is a commitment to helping people move with purpose — in their careers, in their systems, and in the world.Note: The insights I share here are my own and don’t reflect the views of my current or past employers.
Experience
Director, Marketing
Nov 2024 — Present
Education
Howard University
Bachelor of Arts (BA), Advertising
2002 — 2006
Skills
- Digital Marketing
- Digital Media
- Social Media
- Public Relations
- Budgeting
- Blogging
- Data Analysis
- Event Planning
- Innovation
- Mentoring
- Strategic Planning
- Budgets
- Media Planning
- Marketing
- Interactive Marketing
- Digital Strategy
- Integrated Marketing
- Advertising
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