Kimberly McFarland
Marketing Communications Administrator at Milestone Retirement Communities, LLC
- Role
- Marketing Communications Administrator at Milestone Retirement
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Kimberly McFarland
Specialties: Internal and External Communications, Brand Integrity, Marketing Communications, Graphic Design, Strategic Planning
Experience
Marketing Communications Administrator
Aug 2014 — Present · Vancouver, WA, US
Project management of creative production for all communities managed by Milestone Retirement Communities in a way that is consistent with the individual branding of 30+ communities * Project management of creative services, all creative projects, brochures and collateral library (newspaper, magazine, and catalogs)* Supervise and develop a vendor team of graphics designers, copywriters, photo managers and production supervisors; set and communicate guiding goals and measure accomplishments * Draft and propose communication campaigns, which include social and online media, print media, direct mail, and other complimentary services * Present design ideas and recommendations to leaders, regional sales, and health and wellness teams * Collaborate with various senior living stakeholders s to develop their marketing ideas for their campaigns, counseling on best practices regarding cost strategy and vendor utilization * Participate in team discussions for strategic planning, new product ideas and other creative endeavors for Milestone’s senior living communities * Review and troubleshoot when analytics are not reflecting what is expected and plans a course for correction * Design print and digital collateral using Adobe InDesign, Adobe Illustrator, and Photoshop * Oversee brand integrity, through all mediums, from social media, online or print
Education
Marylhurst University
Bachelor of Arts, Communication with concentration in Public Relations
2006 — 2009
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