Kim Wallace Carlson
Communications Director Associate Principal @Populous
Signup · Get unlimited contacts
WORK HISTORY
Communications Director Associate Principal @Populous
Kansas City, MO, US
Led communications strategy for the firm’s first strategic acquisition, aligning internal and external messaging to ensure transparency and confidence; secured positive media coverage; maintained employee engagement; and positioned the deal as a growth milestone that strengthened brand reputation and market credibility Directed messaging during major leadership transition, promoting both a new CEO and new regional Managing Director; secured national and industry media coverage; unified internal communications to maintain employee confidence; and positioned the leadership change as a forward-looking milestone that strengthened reputation and stakeholder trust Designed comprehensive annual communications and editorial calendar, ensuring consistent alignment with business strategy and the on-time delivery of 100+ multi-channel assets annuallyCreated and implemented internal communication strategies that drove increase in employee engagementPartnered with C-suite to refresh global messaging and establish a dissemination frameworkDeveloped proactive strategies during organizational transitions, ensuring 90%+ employee awareness of initiatives and reducing misinformation risksManaged and mentored a team of 4 communications professionals, achieving 100% retention and developing talent into senior-level roles
EDUCATION
Stanford University
Certificate of Completion, Design Thinking and the Art of Innovation
The University of Kansas
Bachelor of Science (B.S.), Journalism; Minor, Sociology
ABOUT KIM WALLACE CARLSON
Hi, I’m Kim — though many know me as “KWC” from the handwritten notes I still send.With more than 18 years of experience leading communications and brand strategy, I partner with CEOs, boards and senior executives to position organizations for growth, influence and reputation. I’ve directed enterprise communications portfolios spanning paid, owned, earned and shared channels — from C-suite messaging and thought leadership to employee engagement, media relations and digital brand strategy.My career journey began in journalism, where I honed the craft of storytelling and the discipline of clarity. Since then, I’ve built high-performing teams and strategies that have:Elevated CEOs into national thought leaders through executive visibility and reputation campaigns.Directed multi-million-dollar budgets to deliver ROI-driven communications strategies with measurable impact.Rebuilt communications functions into strategic, high-performing teams recognized as business drivers.Grounded in journalism and evolved through leadership, I bring a passion for storytelling, a focus on measurable impact and a belief that communications is a growth driver, not a support function.If you’re looking for someone who can turn complex strategy into clear, compelling narratives — and lead the teams that bring them to life — that’s where I thrive.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.