Kimberly K. Y.
- Role
- Marketing Lead, D2c Subscription Growth at Asurion
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Kimberly K. Y.
10+ years of progressive brand and product marketing experience, including leading…
Experience
Marketing Lead, D2c Subscription Growth
Jun 2023 — Present
Construct and grow D2C offering in e-commerce space to expand product portfolio and market penetration. Drive acquisition and engagement efforts for key consumer protection subscriptions through robust GTM plans and efficient marketing strategies.
Education
Indiana University Bloomington
BA, French, Spanish
DePaul University
Certificates
Lake Forest Graduate School of Management
MBA, Management
Northwestern University
Leading with Analytics
Skills
- Consumer Products
- Website Development
- Marketing
- Contract Negotiation
- Market Research
- Public Relations
- Online Research
- Social Media
- Advertising
- Budget Management
- Web Strategy
- Staff Management
- Marketing Strategy
- Promotions
- Strategic Partnerships
- Social Media Marketing
- Direct Marketing
- Thought Leadership
- Corporate Communications
- Mobile Marketing
- Product Marketing
- Business-to-Business (B2b)
- Copywriting
- Strategic Communications
- Leadership
- Event Management
- Project Management
- Budgets
- Brand Management
- Brand Development
- Reputation Management
- Online Marketing
- Strategic Planning
- Web Marketing Strategy
- Strategy
- Integrated Marketing
- Market Planning
- Digital Marketing
- Retail
- Marketing Communications
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