Kimberly Holm

About Kimberly Holm

Marketing and communications professional and consummate problem-solver with substantial experience in the service sector, particularly higher education and healthcare. Possess strong analytical and communication skills. Enjoy working in a collaborative team environment. Experienced in developing and implementing effective marketing and communication strategies for business growth, utilizing a number of different tactics to reach a broad spectrum of audiences. Tactics for lead generation include online PPC campaigns, email marketing campaigns, community events, direct mail, and mass media. Interested in new opportunities for growth and development.Specialties: Marketing strategy, content marketing, communication strategy, crisis communication, higher education, healthcare.

Experience

1. Chief Marketing Officer

   Pbs Western Reserve

   Jan 2021 — Present

   Serve on senior management team to develop multi-platform marketing strategies & budgets for local content brands, including broadcast programs/series; education content, curriculum & print publications.Responsible for putting the people, processes & technology in place to turn the short-term television program or digital content viewer relationship into one that is more lasting, loyal & long term.Oversee all sales-related activities including assessing, implementing & reporting on sales strategies to grow revenue for PBS Western Reserve.Oversee implementation of CDP’s individual membership fundraising plan & strategies.Develop & oversee the execution of a multi-platform marketing approach that builds & engages communities around local programs, online content & educational services’ brands.Oversee the localization of the multi-platform marketing strategies created by PBS to build & engage local audiences in national PBS programs & services.Serve as advisor & develop talking points in times of crisis response. Build & execute station-owned platforms designed to grow & monetize an audience.Create, drive & manage an editorial calendar for content marketing activities for local broadcast, digital & educational content brands.Develop, oversee & coordinate content marketing campaigns. Segment like-minded or genre local audiences & use effective marketing techniques to build audience/user experiences, long-term engagement & loyalty.Research & implement marketing technology & automation programs that deliver a personalized tailored experience to the audience/community.Work with local content creation teams to ensure marketing efforts are applied during each step of the production or creation process; advocate for best practices through testing of new content formats & contribute to content creation for station social media, blogs, and websites; interpret & apply research & analytics reports to inform content creation decisions.

Education

• Anderson University

  Bachelor of Arts, Mass Communication/Public Relations

  1988 — 1992

• Indiana Wesleyan University

  Master, Business Administration

  1996 — 1998

• Ravenna High School

  Diploma

  1985 — 1988

Skills

• Lead Generation
• Strategic Planning
• Leadership
• Interactive Marketing
• Graphic Design
• Account Management
• Newsletters
• Promotions
• Trade Shows
• Hospitals
• Market Research
• Editing
• Integrated Marketing
• New Media
• Healthcare Marketing
• Public Relations
• Media Relations
• Event Planning
• Social Networking
• Copywriting
• Market Planning
• Training
• Direct Mail Campaigns
• Advertising
• Writing
• Marketing Communications
• Facebook
• Strategy
• Fundraising
• Marketing Strategy
• Marketing
• Healthcare
• Digital Marketing
• Non-Profits
• Email Marketing
• Entrepreneurship
• Corporate Branding
• Event Management
• Corporate Communications
• Direct Marketing