Kimberly Watkins

About Kimberly Watkins

Marketing leader with a track record of building and leading integrated programs that drive brand growth, generate pipeline, and deliver measurable revenue impact.I own full-funnel strategy across digital, content, paid media, email, brand, and events — translating that strategy into annual plans, budgets, and KPI frameworks that align marketing to business goals.I work as a trusted advisor to C-suite and senior leadership, with deep expertise managing agency partners, martech stacks, and cross-functional teams across CPG, hospitality, healthcare, finance, and legal verticals.AI-forward with a human-in-the-loop philosophy: I use emerging tools to accelerate research, planning, and reporting without sacrificing strategic judgment or client relationships.Core strengths: integrated marketing strategy · full-funnel campaign development · brand positioning and GTM · demand generation · programmatic media · sponsorship and event strategy · Salesforce CRM · executive reporting

Experience

1. Senior Enterprise Digital Strategist

   V Digital Services

   Apr 2025 — Present · US

   Multichannel marketing strategist for enterprise and multi-location clients within a full-service, AI-forward digital agency (Google Premier Partner), serving as the primary marketing partner for clients in multi-location brewery, finance, legal, and healthcare verticals.*Own integrated annual marketing plans, campaign calendars, and budgets aligned to each client\'s revenue targets, spanning brand, demand generation, paid media, content, and events.*Build KPI frameworks that connect marketing activity directly to pipeline and growth outcomes.Lead brand positioning, messaging, and consistency across web, campaigns, collateral, and sales touchpoints for clients across regulated and competitive industries.*Oversee the full digital channel mix — programmatic, paid search, paid social, SEO, geofencing, OTT/CTV, email, and reputation management — using performance data to continuously optimize spend and improve funnel conversion.*Act as primary marketing advisor to owner-operators and C-suite; direct agency resources and vendor relationships, and deliver QBRs with clear ROI reporting and forward-looking strategic recommendations.*Integrate AI tools into planning, research, and reporting workflows to accelerate execution and improve team efficiency, always with human-led strategy, approvals, and client relationships.

Education

• Oxford College of Emory University

  Liberal Arts and Sciences/Liberal Studies

• Georgia State University

  BA, Journalism

• Emory University

  BA, Political Science and Government

Skills

• Mobile
• Digital Marketing
• National Accounts
• Email Marketing
• Digital Sales
• Doubleclick Bid Manager
• Inside Sales
• Sponsorship Sales
• New Client Generation
• Internet
• Sales Management
• Corporate Sponsorships
• Online Advertising
• Google Analytics
• Cpg
• Mobile Marketing
• Performance Based Marketing
• Team Management
• Doubleclick for Publishers
• Sales Presentations
• Signage
• Affiliate
• International Marketing
• Social Media Marketing
• Emerging Markets
• Event Marketing
• Contextual Advertising
• Search Engine Marketing (Sem)
• Outside Sales
• Salesforce.com
• Affiliate Marketing
• Rubicon Programmatic
• Advertising Sales
• Beverage Marketing
• Sponsorship Marketing
• Sports Marketing
• Travel
• Broadcast Advertising
• Marketing Strategy
• Online Marketing