Kimberly Erwin

About Kimberly Erwin

Kimberly Erwin has spent more than 20 years in hospitality marketing, helping hotels…

Experience

1. Principal

   Lotus Marketing

   Nov 2020 — Present · Chicago, IL, US

   Lotus Marketing is an award-winning, full-service marketing agency that supports enterprise hotel companies, hotel management companies, and individual hotels. Unlike typical agencies, we are hoteliers with decades of hotel marketing leadership and firsthand hotel experience. Certified as a Women-Owned Business by WBENC, Lotus Marketing supports over 40 hotel brands globally. Hotels aren’t just a business vertical we work on – hotels are all we do. Our understanding for the hotel ecosystem is vast, including comprehensive experience in hotel openings, brand conversions, and renovations. We offer an extensive array of support services including strategic marketing support, tactical execution, social media, positioning, digital marketing, creative and media. Devoted to helping people and companies flourish, our team members are people who exude our six core values of purpose, integrity, nurture, savvy, hospitality, and gratitude.

Education

• University of Iowa

  Bachelor’s Degree, Marketing

  1989 — 1993

• Northern Illinois University

  MBA, Marketing

  1995 — 1997

Skills

• Marketing
• Brand Identity
• E-Commerce
• Strategic Planning
• Hospitality Industry
• Competitive Analysis
• Sales
• Email Marketing
• Analytics
• Market Planning
• Segmentation
• Leadership
• B2b Marketing
• Direct Marketing
• Social Media Marketing
• Social Marketing
• Integrated Marketing
• Hospitality
• Entrepreneurship
• Business Development
• Digital Marketing
• Marketing Research
• Management
• Brand Management
• Cross-Functional Team Leadership
• SEO
• Marketing Strategy
• Event Management
• Business Management
• Social Media
• Training