Kimberly Coyne

About Kimberly Coyne

With over 9 years as Vice-President of Sales, Marketing & Content at Cruiseline.com, I…

Experience

1. Vice-president Sales, Marketing & Content

   Cruiseline.Com & Shipmate

   May 2016 — Present · Tampa, FL, US

   Cruiseline.com is the World\'s fastest growing VERIFIED cruise review site and ShipMate the # 1 downloaded app by cruisers. We are dedicated to delivering the best online and in-app experience, relevant and verified cruise reviews as well as a community for cruisers to meet and exchange information in our forums and on-board cruises. The sales and ad operations team delivers the highest quality audience to our advertisers with meaningful products to accomplish their marketing goals. Part of the Senior Management at of World Travel Holdings, one of the largest privately held travel companies in the US. Contribute to overall company strategy and direction while balancing end-user experience with sales and revenue objectives. • Developed and executed the sales and monetization strategy for Cruiseline.com and Ship Mate app • Tasked with attracting new advertisers as well as retention and growth of existing advertisers through consultative selling • Managed all advertiser relationships from day to day contacts to upper and C-level management • Increased sales by 510% in first three years through the development and implementation of strategic sales planning and new product development • Continually exceeded all company and department (team) goals • Worked cross-functionally to develop, design and launch new sales products for advertisers as well as functionality and products for web and app end users • Evaluated the advertising customers\' needs and provided products and options to meet their requirements to drive engagement with their brand as well as bookings • Implemented CRM system for tracking sales, managing contacts and sending bulk emails • Set up a media outreach program to generate links back and brand awareness as well as highlight editorial opportunities • Managed ESP provider transition from RFP review and selection process, contract negotiations through to implementation and training

Education

• University of South Florida

  B.A.

Skills

• Hospitality Industry
• Account Management
• Revenue Analysis
• Sales
• Online Advertising
• Sabre
• Marketing
• Strategic Partnerships
• Social Media
• Travel Management
• Digital Media
• Leisure
• Cruises
• Leisure Travel
• Hotels
• New Business Development
• Management
• Team Building
• Tour Operators
• Vacation
• Online Marketing
• Salesforce.com
• Incentive Travel
• Strategic Planning
• Lead Generation
• Business Development
• Marketing Strategy
• Leadership
• Digital Marketing
• Sales Presentations
• Travel Planning
• Sales Management
• Travel Technology
• Hotel Booking
• Advertising
• Online Travel
• Incentives
• Customer Service
• Tourism
• Trade Shows