Kimberly Couzens
Assistant Director of Communications @White Plains Hospital
Signup · Get unlimited contacts
WORK HISTORY
Assistant Director of Communications @White Plains Hospital
White Plains, NY, US
Create compelling marketing collateral (articles, videos, one-pagers, social media content, award nominations) to drive visibility of the Hospital’s programs, physician experts, community health initiatives, awards and growth - Write engaging copy for paid campaigns across web/digital, video, social media and direct mail- Develop internal/executive communications (email, print, speaking points)- Lead development of marketing materials for new physicians- Generate out-of-the-box ideas for marketing team for impactful events, panels, workshops, branded giveaways and more- Drive social media content creation, resulting in 15% follower growth annually; lead community management- Support media relations efforts for the organization and its medical experts, including online, print and broadcast opportunities
EDUCATION
New York University
Certificate
Loyola University Maryland
BA
SKILLS
ABOUT KIMBERLY COUZENS
Kimberly is Assistant Director, Communications at White Plains Hospital. Prior to joining White Plains Hospital, Kimberly served as Marketing & Communications Specialist at Park East Synagogue and the Rabbi Arthur Schneier Park East Day School (RASPEDS) in New York. In that role, she managed internal and external communications effors, to promote the Synagogue, Day School and Hebrew School’s vibrant programs, events and unique experiences for members and students. She created content for the institutions’ websites, social media content (Facebook, Instagram, Twitter, LinkedIn and YouTube), as well as printed and e-mail communications to parents, members, donors and the public. In addition, she developed internal and environmental signage to support the institution’s marketing efforts. After beginning her career as a newsroom editor at Business Wire New York, Kimberly spearheaded media relations, social media and other communications efforts at New York University’s Stern School of Business. Outside of work, Kimberly is an avid reader and a visual artist, with passions ranging from pop culture to finding the perfect Top skills-Writing and editing internal and external executive communications -Content development: Creating and distributing brand content across all platforms including website, email, social media, digital signage, printed materials and direct mail -Media relations: drafting press releases and thought leadership content, building relationships with reporters and pitching the media in support of events, initiatives and other strategic goals Software programs and digital platforms-content management systems (CMS) including Drupal, Oracle and WordPress -media metrics (Cision)-social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Twitter)-Google Suite -Microsoft Office Suite See my work at kimberlycouzens.com
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.