Kimberly Quam

Brand Manager @Minnesota Zoo

Apple Valley, MN, US

My role at the Minnesota Zoo is best described as the chief creative director, production manager, and on-site marketing leader for the brand over the past two decades. My scope of work spans all on-site and externally facing design, providing creative leadership, vision, and direction across print, digital, and interpretive media. I also leverage strong relationship-building skills to enhance communication with Zoo leadership, staff, internal clients, creative agencies, advertising partners, and vendors.Significant ContributionsProvided marketing vision and leadership: Designed countless innovative campaigns and marketing assets that elevate public awareness of the Zoo’s mission and brand, drive attendance, and increase fundraising revenue.Managed creative team workflow: Implemented and trained staff and interns on project management tools to streamline the creative process, improve productivity, and maintain alignment with project timelines.Established organizational brand standards: Delivered art direction, graphic design, production oversight, and planning guidance to interdisciplinary teams across high-profile marketing initiatives, large-scale events, conservation campaigns, exhibits, and partnerships. Key projects include Red Panda Forest, Treetop Trail, Wonder of Nature brand campaign, Beastly Boulevard, Jack-O’-Lantern Spectacular,#40YearsOfAmazing, and seasonal event campaigns.