Kim Schmidt
Vice President of Marketing & Merchandising at GiftTree
- Role
- Vice President of Marketing & Merchandising at Gifttree
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Kim Schmidt
I offer a unique combination of analytical expertise and creative flair, backed by 15 years of experience in eCommerce, marketing, and merchandising. Having gained a thorough understanding of user experience best practices and technical frameworks, I\'ve been able to truly grasp how businesses operate and pinpoint the essential elements for success and growth. During my 7-year tenure at Mrs. Fields Cookies, I increased annual online revenue by over 50%.
Experience
Vice President of Marketing & Merchandising
Sep 2021 — Present
o Oversee key business units and digital marketing partners: set goals across channels and have weekly meetings with agencies to ensure sales and budget are on pace, discuss new tactics and placement opportunities, and strategize testing options.o Analyze website KPIs and funnel interaction to look for opportunities to improve user experience, conversion rate, and channel performance.o Key provider of companywide forecasting and reporting for sales, budget, channel and product performance.o Create marketing calendar with homepage themes and promotions, email messaging & segmentation (for both B2B and B2C), and creative and merchandise layouts.o Pioneered innovation with new product line focusing on charitable causes, sustainable packaging, and clean label food gift items- Presented collection to top eCommerce retailers for wholesale opportunity- Created packaging, marketing materials, and new website, including UX, page design and photography.o Launched new eCommerce platform, transitioning from 27-year-old homegrown website to an updated, responsive design; created new homepage, landing pages and product pages with user flows across devices.o Expanded into new marketing channels in Social, Connected TV, PR/Influencers, and SMS. o Onboarded new marketing partners for paid search, affiliate, organic and email with a focus on data-driven results. o Report to the President.
Education
University of Pittsburgh
Bachelor of Science in Business Administration, Marketing
2003 — 2006
University of Pittsburgh, Honors College
Bachelor of Science, Marketing and International Business Education; Business Administration; Marketing
2003 — 2006
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