Kimberly Franklin
- Role
- Product Director - Kids Uw & Babywear at Hanesbrands Inc
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Kimberly Franklin
Product, brand, & customer marketing leader with 20 years of experience in delivering…
Experience
Product Director - Kids Uw & Babywear
Jan 2022 — Present
Business unit general manager for Kids Innerwear & Babywear. Lead team of 5 Product Managers & Merchandisers in the strategy, growth, & profitability of the Kids Underwear & Babywear business. Sold through retail, e-commerce, & direct to consumer channels under the Hanes & Champion brands.
Education
Wake Forest University School of Business
MBA, General Management
2008 — 2009
Meredith College
BS, Marketing
1997 — 2001
Kellogg Executive Education
Executive Education Certificate, Digital Marketing Strategies
2020 — 2020
Skills
- Integrated Marketing
- Application of User & Shopper Insights
- Consumer Segmentation Development
- Leadership
- Brand Developement
- Consumer Products
- Product Marketing
- Brand Development
- Marketing
- Marketing Strategy
- Product Management
- Sales Plan
- Forecasting
- People Leadership
- Category Management
- Sales & Operations Planning
- P&L Management
- Product Launch
- Cross-Functional Team Leadership
- Product Development
- Management
- Marketing Management
- Cross-Functional Coordination
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