Kimberly Busiek

About Kimberly Busiek

As a former scientist (12 years exp.) and Product Management and Marketing leader (10 years exp.), I thrive on developing and marketing products that positively impact the world. In my current role at Roche, I am leading the global commercialization efforts for the Roche sequencer (AXELIOS 1), including the go-to-market strategy, creative concept, promotional strategy, regional/affiliate preparedness, resource planning, commercial training, and brand development. Before Roche, at both Illumina and Baylor Genetics, I managed the highest-revenue, flagship product lines and worked well under pressure to address urgent product issues. I have served as the marketing lead for several product launches at both companies (including the NovaSeq X platform) and have also built, led, and grown product management teams at each. Additionally, I have defined future product roadmaps and strategies that leverage innovative new technologies and address customer and business needs. I am happy to connect with other product management and marketing professionals, scientists, and entrepreneurs to share ideas, struggles, and victories. Please feel free to reach out to me to get the conversation started!

Experience

1. Global Commercialization Lead, Axelios

   Roche

   Jul 2023 — Present · San Diego, CA, US

   Leading the global commercialization efforts and product marketing for the AXELIOS 1 sequencing platform • Leading the go-to-market strategy, including value proposition and positioning, customer segmentation, application prioritization, and launch strategy• Leading/co-leading global conference planning (e.g, AGBT, ESHG, ASHG), creative concept, and promotional strategy• Global lead for regional preparedness, including global:regional alignment, resource planning, commercial training, and affiliate engagement• Business lead for naming and brand development

Education

• MiniMBA

  Mini MBA, Brand

  2022 — 2022

• Truman State University

  Bachelor of Science (B.S.), Biology and Health Science, Pre-Medicine Pattern

  2000 — 2005

• University of Newcastle

  Study Abroad Experience

  2002 — 2002

• MiniMBA

  Mini MBA, Marketing

  2019 — 2019

• UT MD Anderson Cancer Center UTHealth Houston Graduate School of Biomedical Sciences

  Doctor of Philosophy (Ph.D.), Microbiology and Molecular Genetics

  2008 — 2014

Skills

• Graduate Recruitment
• Conceptual Modeling
• Medical Education
• Research
• Problem Solving
• Scientific Communications
• Sop Development
• Dna
• Medical Marketing
• Product Management
• Student Leadership
• Biomedical Sciences
• Teaching
• Time Management
• Health Education
• White Papers
• Molecular Genetics
• Public Speaking
• Molecular Cloning
• Biochemistry
• Western Blotting
• Microbiology
• Scientific Writing
• Protein Purification
• Mentoring
• Public Health
• Business Development
• Quality Control
• Fluorescence Microscopy
• Product Development
• Multi Tasking
• Pcr
• Critical Thinking
• Technical Presentations