Kimberly Bradshaw
Digital Marketing & Lifecycle Manager | Email, SEO, and HubSpot Automation | Driving Growth With Data, Storytelling, and Human-Centered Strategy
- Role
- Digital Marketing Manager at ProfitOptics
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Kimberly Bradshaw
I believe great marketing starts with clarity.Clarity of message. Clarity of mission. Clarity of measurement.As a Digital Marketing Manager at ProfitOptics, I bridge the gap between strategy and storytelling. I lead go-to-market programs, ABM initiatives, and multi-channel content campaigns that help technology brands communicate complex ideas in simple, human ways.My strength is turning complexity into clear direction.Turning structure into momentum.Turning strategy into measurable growth.I specialize in:• Lifecycle and email marketing• HubSpot automation and CRM workflows• SEO and content strategy• Data-driven storytelling• Cross-functional GTM collaborationLately, I’ve been exploring the role of AI in modern marketing. I love how intelligent automation can help us work smarter, uncover insights faster, and refine personalization at scale. But I also believe AI is only as powerful as the context, data, and intention behind it.Without human understanding, numbers lose meaning.Without empathy, messaging loses impact.The best marketing still starts with people.As a Filipino-American woman married into a Korean-American family, I’ve built a life anchored in diversity, curiosity, and connection. I’m also a proud mom of three girls, and they remind me that balance, resilience, and compassion are strengths in both leadership and life.I’m always learning. Always building. Always striving to create work that feels thoughtful, human, and purposeful.If you’re passionate about purpose-driven marketing, creative storytelling, or the intersection of human insight and AI innovation, I’d love to connect.
Experience
Digital Marketing Manager
Apr 2024 — Present · Richmond, VA, US
Campaign Leadership: Directs multi-channel marketing campaigns that achieve 2–3x baseline engagement on LinkedIn and consistent month-over-month growth in audience reach- Website Migration & Optimization: Led the end-to-end migration from Webflow to HubSpot, unifying the CRM and CMS to improve visibility and performance. Delivered a 54% increase in unique visitors and 32% lift in page views within the first month post-launch- HubSpot Ownership: Oversees the Sales & Marketing Hub, including workflows, deal pipelines, and reporting. Drives platform adoption through ongoing training, data hygiene standards, and standardized reporting for executive leadership- Email & Automation: Develops and optimizes segmented nurtures and outbound workflows, achieving 33–38% open rates and consistent click-through improvements while ensuring UTM and attribution consistency- Content & Thought Leadership: Grows organic visibility through SEO and AI-driven optimization, securing 5+ trade publication placements and optimizing content for zero-click and answer surfaces- Sales Enablement & Process Design: Builds and documents scalable workflows for lead intake, conference support, and SQL traceability, improving efficiency and sales follow-up speed- Cross-Functional Collaboration: Partners with Marketing, Sales, and Technology teams and coordinates with external agencies such as New Breed to ensure deliverables meet strategic and creative standards- Field Event Marketing & Visibility: Supports business development at tradeshows and conferences through marketing collateral, prospect management, and lead tracking to drive pipeline growth and brand awareness.
Education
Southwestern Community College District
Associate of Science - AS, Business Administration and Management
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